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Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.



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RE: Jeez
By Blight AC on 9/27/2007 10:02:18 AM , Rating: 2
Yep, on Sunday I wasn't planning on getting Halo 3, but that afternoon I talked to a friend, and he mentioned the 4 player co-op (last I read about Halo 3 was the Live co-op wasn't in) and I was again interested.

I really didn't like Halo 2... still haven't completed the story of it yet. I figured if I could co-op Halo 3's story mode, then I might actually get through the whole thing. Oddly enough, I've been soloing the Halo 3 Campaign and loving it. I probably would of finished it last night, but I had a disk read error after I finished an extremely annoying section, and all my progress that day was erased.. disheartening. Course.. nothing but tiny dust/hairs on the disk surface.. so not sure what happened there.. my Xbox 360 was probably mad at me for running it for 11 hours on Tuesday.

IMO, Halo 3 is leaps and bounds above the previous games. It has the goods too, I am amazed at the water effects, ripples and distortion that is effected by the streams direction. The environment has some physics to it.. it's not stellar, but the plants move when run through, or run over, which is a big improvement over the standard static environments.

All this, on a game running very smoothly (except some minor rare hiccups) and at high resolution, with HDR lighting and, I am amazed and glad I decided to go in.. and I still got the MP versus and camera stuff to play with.

The only thing that really bothers me about playing on a console is the small amount of players in online versus. I loved the Battlefield series for the 32-64+ player matches (or if you ever played Planetside with hundreds of people fighting for a base, ZOMG!), it made it feel like a war instead of a skirmish. Now, Halo 3 will have up to 16 player matches, but even then, 16 players just doesn't seem epic to me.

Course, the maximum of 16 players is helped by smaller maps. However, the issue I have, is if you get someone in-game who is annoying, or just far better then you, I'd meet him a lot more often then I'd want (happened a lot in the Beta, damn JohnnyVulgar). Course.. I usually go after the folks who are better at the game then me anyhow. :P


"And boy have we patented it!" -- Steve Jobs, Macworld 2007

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