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Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.

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RE: Jeez
By Legionosh on 9/27/2007 9:42:26 AM , Rating: 4
I disagree with you SiliconAddict.

I OFTEN write lengthy posts here (and on various other sites as well), but I use paragraphs to make it easier on everyone who is interested in reading what I have to say. What he wrote, while it may or may not have been punctuated correctly, looks basically like a jumbled mess with punctuation scattered throughout.

If a book was written like that, or even a web page, I wouldn't be interested in reading it. Not many people would. Paragraphs are usually used to show a change in an idea or train of thought...or at the VERY least to not have a 5,000 word long paragraph that looks like the one above.

Reading is one thing. We do it all the time, and I read (and write) lengthy posts quite often, but it is harder to comprehend something written like that than something written the way it should be, sectioned and paragraphed.

The only thing worse are the guys who write just as much but don't use punctuation of ANY kind. It was invented for a reason..

..but you'll probably say it's my fault if I can't comprehend what the person was trying to say. I would say that person is either A) too lazy to use punctuation or B) doesn't KNOW how to use to use it so they don't bother.

(There is always option C) it's just cool NOT to use punctuation. Using it makes you look like a dork or if using punctuation and paragraphs makes me looks intelligent, I'll ALWAYS opt for that thank you very much.)

Personally, I'd rather someone UNDERSTAND what I am trying to say easily without question, rather than someone thinking I am cool because I can use 377t speak.

Now, WHAT was your point again?


"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
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