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Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.

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RE: Jeez
By Aikouka on 9/27/2007 8:47:32 AM , Rating: 2

I mean, you can pick your own poison, but there are 360-only exclusives even though you have this mindset that any 360 game will eventually become a PC game.

But the thing is, you're forgetting about one aspect of a gamer. Gamers like to show off what they do... and what's the easiest way to do that? Rack up that Gamerscore! The Gamerscore is Microsoft's best part of XBOX Live, because why would someone buy a game for the PC when you don't get achievements, but you could boost your score by buying the game on the 360. It may sound weird, but I've even heard gamers recant the same ideology to me. If they bought Bioshock on the PC, they would lose out on the achievements. Personally, I bought Bioshock on the PC and I wish I bought it on the 360, but that's another news story =P.

Then again, just because a few games also come out for the PC as well as the 360 doesn't mean that the console has no worth to it when it comes to games. People are going to be waiting at least a year to see Gears of War on a PC... Halo 3 (if released on the PC) will probably be similar in timespan. Not to mention there are exclusives that aren't even planned to be released on the PC! You brought up Mass Effect, yet there's absolutely no reports of this game going to the PC.

To me, it looks more like you're grasping at straws to validate your waiting to buy the PS3.

"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
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