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Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.



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RE: Jeez
By SaySomeThingOrDIE on 9/27/2007 2:08:37 AM , Rating: 2
Halo 3 isn't nearly as short as Halo 2, but it was still short. I just finish it in 12 hours.
Did anyone read that dumb article USAToday wrote about Halo 3 making more money than the Spider-Man 3 movie, that came out this summer. Like what the H-- do you expect, you have to watch Spider-Man 3 (at $10 per person) 5-6 TIMES to equal that amount you have to spend purchasing a copy of Halo 3. (it's $60 or $150) Plus, they(MS) only sold 2.8+ million copies.
I brought the game just because the hype, graphic are really awesome. But #$@%*! Damn, it was just toooooo short. It's just like FF 12.... NICE but tooo freak'n short.


RE: Jeez
By Blight AC on 9/27/2007 10:10:54 AM , Rating: 2
Well, the shorter campaigns are growing on me. After taking 2 years to play through Doom 3 (PC version) and I still haven't finished the Halo 2 Campaign, and I bought the game on release.

Either way, a 12 hour campaign means I can get through it with 4 friends on a rainy weekend.


RE: Jeez
By MooseMuffin on 9/27/2007 10:43:35 AM , Rating: 2
I don't think the movie comparisons are trying to say that this game is more popular than spiderman or anything like that. I think they make this comparison because it would have been insane to think this were possible 5 years ago.

As for the campaign length, if you don't intend to play multiplayer than you paid too much. Theres not $60 worth of single player in there and you would have been better off waiting a bit and grabbing it used. Luckily, multiplayer is fantastic.


RE: Jeez
By clovell on 9/27/2007 1:55:53 PM , Rating: 2
I disagree. The story was amazing. The environments were great. The music and voices were perfect.

I honestly feel that players should be locked out of MP until they finish SP. I definitely feel that SP alone was great, and I plan to play it a lot.


RE: Jeez
By clovell on 9/27/2007 1:53:10 PM , Rating: 2
I finished in 7 hours. It may have been short, but I think there's a lot of replay value there - especially with 4-player co-op.


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