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Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.



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RE: Jeez
By augiem on 9/26/2007 8:38:18 PM , Rating: 2
Xbox always was basically a PC in a box. But I wish I had a 360 to play some of these more arcadey games rather than on my PC. The 360 just handles a lot of things better, including the fact that YOU DON"T HAVE TO INSTALL ANYTHING!!! Woot! That's a REAL hassle of PC gaming, IMO.

Plus, many times now that the 360 has become so big, the games are developed for 360 first and PC second -- and it shows. Look at Marvel Ultimate Alliance. 360 easily trounces PC version with all effects on. (The effects like real-time shadows are better on 360 and at a much faster framerate than a C2D oc/d 3.0GHz + 7950 OC). That's pretty impressive.


RE: Jeez
By afkrotch on 9/26/2007 9:15:41 PM , Rating: 2
Man, is this a bogus post?

My PC makes R6:Vegas look a hell of a lot better than an Xbox 360 does.

C2D E6600 oc/d 3.33ghz + 7900GTX non-oc


RE: Jeez
By SiliconAddict on 9/27/2007 1:48:55 AM , Rating: 2
and how much did you spend on that rig again?


RE: Jeez
By DingieM on 9/27/2007 4:25:15 AM , Rating: 2
Just how stupid are you?

Its the price you have to pay for graphics that matters.
Xbox360 strikes a beautiful balance for what you have to pay and what you get.

Furthermore, consoles are designed to need much less power than a PC does.


RE: Jeez
By Nfarce on 9/27/2007 2:16:19 PM , Rating: 2
Man, keep dreaming. First, it is unfair to compare a game that was designed for a console and then ported over to the PC. S.T.A.L.K.E.R runs rings around every new gen console game out there at 2560x1600. As a PS3 owner, I can assure you that it will be a long, LONG time before consoles surpass PCs in performance and graphics.

Further, to enjoy consoles at their highest resolution, 1080p, you have to spend at least two grand on a good flat screen big enough to appreciate the games. Contrast that with a $600 24" desktop LCD that from a sitting point, actually gives more eye movement real estate. I won't even go into what it takes to spend on a 7.1 sound system for a TV vs. for a PC.

Finally, with PC gaming, a desk is a natural setup for steering wheels and a pedal as well as keyboard and mouse fragging, which no controller can ever touch. I enjoy my PS3 and gaming online with friends, but it's no PC. Q6600 OC'd 3.4GHz, 8800GTX


“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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