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Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.



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RE: Jeez
By afkrotch on 9/26/2007 7:59:22 PM , Rating: 2
xbox 360 controllers work on pc.


RE: Jeez
By Hemipower on 9/27/2007 4:59:41 PM , Rating: 2
I would agree that pc's are superior to any other gaming device out there, but I believe you are missing out on a lot of fun just to save 300 dollars. The 360 is a steal at the price for what you get, not like the wii which is a gamecube ($50) with a motion controller.

The only reason to buy a wii is the games not the hardware, and I think that is a cheap move by nintendo to not upgrade the system further. Hell I think the ds has better graphics.

Anyways I know that if I had to chose between waiting 2 years and saving 300 dollars to play a game or just spending the 300 dollars and getting the game, I am going to spend the 300 dollars. Besides that, to get better graphics than the 360 you would have to spend a lot more money on the pc. Notice that I said a BETTER picture not a comparable picture. Oh and you can take the 360 with you to work or wherever your going. Try that with the tower, monitor, mouse, keyboard etc.

Oh and your going to have to buy a 600 dollar monitor that is only going to be used to play games. Where for a console you could get a nice 42" 1080p for like 1000 and use it to play games and watch movies and HD sports games, it doesn't get better than that!

This is coming from someone with a WII, Ps3, Silver Ps2, DS, 360 (6th one so far, but only spent the original 400) and a 1500 dollar pc (including 20" 1680x1050 monitor). Oh yea and a 61" 1080p tv. So basically everything has its reason to be bought. I don't agree with anyone that says, "why did you buy that you could get this and have more games" or "don't play that on a console wait to get it on the pc" or "why did you spend so much money on a pc, you could have bought a 360 and ps3 with that"


RE: Jeez
By clovell on 9/27/2007 5:20:11 PM , Rating: 2
quote:
wii which is a gamecube ($50) with a motion controller.

The Wii has double the clockspeed of the Gamecube. It shares an architecture, but it's hardly the same. And, the only reason to buy any console is the games.


RE: Jeez
By Icelight on 10/1/2007 4:05:31 PM , Rating: 2
That it may, but tell the developers that. It's still fairly rare to see a Wii game that looks as good as Rogue Squadron 2...a Gamecube launch title


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