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Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.



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RE: I think the numbers must be off.
By therealgiblet on 9/26/2007 7:32:16 PM , Rating: 2
Yes - a life.


RE: I think the numbers must be off.
By Hemipower on 9/26/2007 7:35:41 PM , Rating: 2
Wow you joined daily tech to post that.

Yes, you are missing something, some books sold for 17.99. As a matter of fact most of the books sold for that much, amazon, walmart etc.


RE: I think the numbers must be off.
By auhim on 9/26/2007 7:55:22 PM , Rating: 2
No, I didn't join DailyTech to post that. I joined DailyTech to join DailyTech and that just happened to be my first post.

I wasn't aware that Amazon and Walmart were selling it for $17.99. I just remembered the Borders/Barnes&Nobles Prices being higher. Oh well. I was wrong.


RE: I think the numbers must be off.
By Alpha4 on 9/26/2007 10:06:19 PM , Rating: 2
I'm pretty sure Hemi was referring to TheRealGiblet for that uncalled for comment. If you check his history it seems to be his first post. You raise a valid point however. It just so happens, I guess, that prices weren't as high as thought.


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