Print 92 comment(s) - last by Icelight.. on Oct 1 at 4:05 PM

Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.

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RE: Jeez
By Marcus Yam on 9/26/2007 7:04:59 PM , Rating: 3
Brandon sold his 360 because he found that writing about the dreaded RROD was more fun when it didn't apply to his own machine. ;P

RE: Jeez
By weskurtz0081 on 9/26/2007 7:17:55 PM , Rating: 2
I know it doesn't change the fact other people have had it happen, but I haven't had a single problem nor have any of my friends. Then again, he has a cooler on his, and mine doesn't sit on the carpet or in an enclosed area.

RE: Jeez
By afkrotch on 9/26/2007 8:01:30 PM , Rating: 2
Both mine sat next to an a/c unit. Didn't stop them from RRODing.

RE: Jeez
By Marcus Yam on 9/27/2007 1:09:02 AM , Rating: 2
Some people say that the condensation blablah from an AC unit could lead to premature 360 deaths.

My 360 died even with a fan pointed at it.

RE: Jeez
By afkrotch on 9/27/2007 1:15:25 AM , Rating: 2
I know it wasn't a condensation issue, as my 3rd Xbox 360 is doing fine. Not to mention all the other electronics next to the A/C unit are fine.

I'm currently building a watercooling loop for my RROD Xbox 360s. A testbed for it, then I'll move it over to the working Xbox 360. Will also do the heatgun trick to see if I can fix the old 360s. Not like it works anyways.

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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