Print 92 comment(s) - last by Icelight.. on Oct 1 at 4:05 PM

Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.

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It has begun.....
By Souka on 9/26/2007 6:40:55 PM , Rating: 5
For those who haven't been kept informed....It has begun.....

RE: It has begun.....
By mdogs444 on 9/26/2007 6:43:10 PM , Rating: 2
Whoever did that has an very strange imagination, not to mention way too much free time.

RE: It has begun.....
By Locutus465 on 9/26/2007 7:40:55 PM , Rating: 3
You know, the best part of that video is the renaming of the grandcanyon to blood gultch.

RE: It has begun.....
By troublesome08 on 9/26/2007 8:03:18 PM , Rating: 2
That was pretty funny actually...

RE: It has begun.....
By Timeless on 9/26/2007 8:13:11 PM , Rating: 2
I lol'd so hard

RE: It has begun.....
By imperator3733 on 9/26/2007 8:21:11 PM , Rating: 2
One of the funniest things I've seen today...besides seeing one of my friends keep falling to his Halo 3.

RE: It has begun.....
By Korvon on 9/26/2007 8:23:37 PM , Rating: 2

RE: It has begun.....
By Nexworks on 9/26/2007 8:56:26 PM , Rating: 2
Awesome video, so well done!

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