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New Sony PS3 FCC Label  (Source: FCC)
FCC documents show new Sony PS3 model on its way

With the slow but steady disappearance of the 60GB PlayStation 3 from store shelves, the effective entry-price for Sony’s newest console is once again $599 for the 80GB bundle. It’s unlikely that Sony will head into the holiday season at the same price point as it did last year, which is why industry analysts are predicting an upcoming price drop for the 80GB model.

Even at $499, the PlayStation 3 would still be priced well above its prime competitor – the Xbox 360 Premium at $349. Earlier this month, a report surfaced saying that Sony will introduce yet another PlayStation 3 iteration that could potentially occupy the $399 level.

The $399 model is speculated to come with a 40GB hard drive with no pack-in title. Sony would be expected to carry the 80GB model at $499 with MotorStorm or other title. Furthermore, Sony may sweeten the deal by bundling with either one or both SKUs with Spider-Man 3 on Blu-ray Disc.

A recent FCC filing by Sony may have revealed several new details about an upcoming PlayStation 3 model. Although the majority of technical details and photographs have been blocked from the public’s view at Sony’s request, the information available is able to confirm that the upcoming model – designated CECHG01 – is indeed a PlayStation 3 at the core.

Technologies described in the filing include Bluetooth, 802.11b/g WiFi, along with a number of I/O ports. The FCC report states that only two USB ports were tested (current PS3s have four ports) and there were no mention of memory card reader tests. Since the FCC is a radio test, it may not have required extensive testing of select PS3 features.

Earlier this month, Sony enlisted the help of top computer manufacturer Foxconn to manufacture low-cost PlayStation 3. The FCC filing could well be the first sign of the new product development agreement between the two companies.



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RE: I'll wait
By omnicronx on 9/27/2007 1:06:08 PM , Rating: 1
Of course you will pay more for any big brand name. Benq is cheaper than MS products, but MS also happen to be right on par with their main competitor Logitech in the keyboard/mouse market. So unlike Sony whom inflates prices higher than their direct competition with products that are no better, microsoft sets their prices around the same as the direct competition, which happens to be how just about every market works.

So once again, forget Microsoft in this one, Sony uses their brand name to sell products at higher prices than ANYONE else, there is really no debating this.

I guess you can say MS overprices windows, but this is once again not the same situation, as they essentially have the market to themselves whereas Sony does not.

I am not saying sony products are not good, I am just saying they overprice them over main competitors more than anyone else.


RE: I'll wait
By Loc13 on 9/27/2007 3:50:25 PM , Rating: 2
What's wrong with Sony pricing their products above their competition? Nobody forces you to buy their products. If you can find a similar product at a lower price from a competitor, you're welcome to do so.

It's like saying don't buy a BMW 3 series because you can find a similar performing car like Infinity G35 for much less.


RE: I'll wait
By omnicronx on 9/27/2007 4:31:50 PM , Rating: 2
Whats wrong with it? Sony uses many parts and the same technology as their competitors yet still costs much more than competing products, can Nissan say the same thing when comparing the G35 to a BMW? People buy Sony products for the Same reason why people buy BMW's, status. But BMW's also cost more to import (thanks to european union rules) among other things, so a BMW3 325 in North America may cost much more than the G35 that performs better. Sonys prices have nothing to do with this on the though, their prices are pure markup and they are selling you components used in the same electronics you compared the sony too.

What makes matters even worse is nobody judges you if say you have a 52" Hitachi or LG screen vs a 52" Sony screen as you still have a huge TV. On the other hand having a BMW over a Nissan could give you the appearance of 'having more money'.

If you think this is acceptable, then by all means have fun buying your marked up Sony products. Only Sony products i will ever buy will be used (and the ps3 when the price goes down ;) )


RE: I'll wait
By Timeless on 9/27/2007 5:57:32 PM , Rating: 2
Here's something you might not know omnicronx:

Infiniti is a luxury brand of Japanese automaker Nissan Motor Co., Ltd. It serves as Nissan's luxury brand in the American, Canadian, Mexican, Middle Eastern, South Korean and Taiwanese markets.

So technically, if your driving an Infiniti, you're driving a Nissan. Last I checked, Infiniti is pretty much on par with BMW.


RE: I'll wait
By afkrotch on 10/1/2007 1:19:27 AM , Rating: 2
quote:
Of course you will pay more for any big brand name. Benq is cheaper than MS products, but MS also happen to be right on par with their main competitor Logitech in the keyboard/mouse market. So unlike Sony whom inflates prices higher than their direct competition with products that are no better, microsoft sets their prices around the same as the direct competition, which happens to be how just about every market works.

So once again, forget Microsoft in this one, Sony uses their brand name to sell products at higher prices than ANYONE else, there is really no debating this.


Huh? Has blu-ray, has wireless, has media card reader, has diff OS load support, has tons of resolution support, has a browser, is a full blow media center (without a PC) and all cheaper than a similiar configured Xbox 360 and the Xbox 360 has less options after all that.

If Sony had a non Blu-ray, non wireless, non media card reader PS3, guess what? It'd probably cost less than a Xbox 360 core. They just decided to not have that option. Considering that the 20 gig version sold terribly shows that majority of the consumers wanted the options.


"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

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