Amazon Launches DRM-Free iTunes Rival
September 25, 2007 11:05 AM
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Amazon.com is setting its sites on iTunes with the release of its new DRM-free music download service
Amazon.com is expanding its digital offerings with a new music store, Amazon MP3. The store is considered highly anticipated, due to Amazon's high profile, despite the cluttered nature of the online music market.
The early version of the store
launched this week
, with an initial catalog of over 2 million songs. The store is expected to directly compete with iTunes for online music dominance.
Singles on the new service are cheaper than iTunes -- sometimes. Songs run from 89 cents to 99 cents, an Amazon claims in a statement that more than half of the 2 million songs priced at 89 cents. The company guarantees that its top 100 best sellers will remain at 89 cents.
Amazon signed deals with
Vivendi owned Universal Music Group
, the largest record company in the world, and EMI, another major record label. Altogether, Amazon claims it secured more than 20,000 record labels.
Users can download tracks from the new service in 256 kilobit per second VBR MP3 format without any copy protection: all music can be readily played on just about any MP3 player, including Apple's iPod family. This move marks a departure from DRM-protected iTunes and
ad-supported download service SpiralFrog.
Universal Music Group is not happy in its relationship with Apple and
voice its anger
today in the headlines. With its new deals with Amazon and SpiralFrog, UMG appears ready to jump ship from iTunes. There may be no time like the present;
NBC Universal pulled all of its iTunes offerings
earlier this month specifically to move to Amazon.
Apple recently announced its three-billionth download since its debut four years ago; Amazon is the fifth largest audio CD vendor even without digital music downloads.
However, Amazon might not be the only DRM-free service in town for long. Earlier this year
Steve Jobs pledged to reduce DRM on its high-quality audio tracks
. These tracks cost more than Amazon's offerings ($1.29 versus $0.89), but if Apple is any indicator, eventual winner of this arms-race will be the merchant with the best labels, not the one with the least DRM.
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RE: DRM and Music
9/25/2007 11:21:27 PM
Encoding at the highest possible makes sense to me. It all depends on the transparency rate of the codec in use, the quality of the hardware (DACs, headphones), and how good your hearing is. I encode a lot of music from analogue sources. I usually encode them to 24-bit wave, with 96khz sampling, then convert them to OGG for playback on my laptop or AAC for my PSP at the highest bitrate possible. Both devices have limited storage so I usually don't use lossless for them.
As I see it, even 256kbps isn't worth the price since CDs are 16-bit lossless. Given an average of 12 tracks per CD, it would cost $10.68 to buy that many off Amazon, where only a couple bucks more gets you lossless quality. (It's worth noting that buying those 12, 256kbps, DRM free tracks off iTunes cost more than most CDs) The obvious advantage for buying tracks online is you can buy singles, rather than the entire album. However, for it to be worth it for me, they would have to be sold at the same price per track as CDs in a lossless, easy to transcode format.
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
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