Amazon Launches DRM-Free iTunes Rival
September 25, 2007 11:05 AM
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Amazon.com is setting its sites on iTunes with the release of its new DRM-free music download service
Amazon.com is expanding its digital offerings with a new music store, Amazon MP3. The store is considered highly anticipated, due to Amazon's high profile, despite the cluttered nature of the online music market.
The early version of the store
launched this week
, with an initial catalog of over 2 million songs. The store is expected to directly compete with iTunes for online music dominance.
Singles on the new service are cheaper than iTunes -- sometimes. Songs run from 89 cents to 99 cents, an Amazon claims in a statement that more than half of the 2 million songs priced at 89 cents. The company guarantees that its top 100 best sellers will remain at 89 cents.
Amazon signed deals with
Vivendi owned Universal Music Group
, the largest record company in the world, and EMI, another major record label. Altogether, Amazon claims it secured more than 20,000 record labels.
Users can download tracks from the new service in 256 kilobit per second VBR MP3 format without any copy protection: all music can be readily played on just about any MP3 player, including Apple's iPod family. This move marks a departure from DRM-protected iTunes and
ad-supported download service SpiralFrog.
Universal Music Group is not happy in its relationship with Apple and
voice its anger
today in the headlines. With its new deals with Amazon and SpiralFrog, UMG appears ready to jump ship from iTunes. There may be no time like the present;
NBC Universal pulled all of its iTunes offerings
earlier this month specifically to move to Amazon.
Apple recently announced its three-billionth download since its debut four years ago; Amazon is the fifth largest audio CD vendor even without digital music downloads.
However, Amazon might not be the only DRM-free service in town for long. Earlier this year
Steve Jobs pledged to reduce DRM on its high-quality audio tracks
. These tracks cost more than Amazon's offerings ($1.29 versus $0.89), but if Apple is any indicator, eventual winner of this arms-race will be the merchant with the best labels, not the one with the least DRM.
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RE: So, let me get this straight...
9/25/2007 3:37:48 PM
They complain that their take is too low (about 70 cents). It could be that Amazon wants a smaller cut. Hell if I were them I would do it for a nickel give the other 84 cents to the studio. The only real cost to them is storage and programming. They already have the site and marketing in place so other than some storage the cost of doing this is not 5 cents per track, so it is probably a no brainer to offer the studios a better deal.
That is the problem these studios have with Apple, they are too greedy (I know pot calling the kettle black and all). The studios know that it does not cost Apple near 19 cents a track to sell their music. It is the same old Apple mentality, they feel they have a superior product and they price the hell out of it. Now that works fine on the average Joe Blow that doesn't realize his iPod is a comparitive rip off, but you cannot have that same attitude with your business partners. Well you can but they will tell you to take a hike and find one of your competitors willing to undercut your inflated margin.
RE: So, let me get this straight...
9/26/2007 1:08:55 PM
Your forgetting a few things...
Bandwidth - Amazon has to pay the "delivery" costs as well.
Marketing - Let the people know!
Support - For those issues that prop up.
And I'm sure there's more.
"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
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