China is experiencing an explosive rate of growth when it
comes to technology. When it comes to PCs, Chinese-based
Lenovo already has a foot in the Chinese market, while companies like Gateway
have recently decided to test the waters.
Today, Dell announced that it too will go after the Chinese
retail PC market by offering
desktops and notebooks though retail giant Gome. There are roughly 700
Gome stores scattered throughout 210 cities in China.
The PCs will be available in 50 major cities across China
starting in October and will expand further in the first half of 2008. Dell
will also make its employees available at Gome stores to push its products.
"I am confident that we made right decision to partner
with a top-name brand to sustain our growth in China," said Gome VP Mu
"Chinese consumers are increasingly sophisticated in
how they buy and use technology, so it is only natural that a global brand like
Dell partner with Gome to provide a preferred shopping experience," remarked
Michael Tatelman, Dell's global vice president of marketing and sales.
Dell PCs available for purchase to Chinese customers include
the XPS M1330 and
notebooks along with the XPS 720, Inspiron 530 and Dimension 9200
Dell, which was founded upon a direct-sales model, first
announced in late May that it would look to retail sales
to expand its business. The retail push landed Dell PCs in 3,400 Wal-Mart stores
and 3,000 Sams Club stores across the United States and Canada.
Dell has increasingly looked at the retail sector after losing
the sales crown to Hewlett-Packard in 2006 under the helm of CEO Kevin Rollins.
According to Gartner Inc., Dell's Q1 worldwide market share dropped nearly 8
percent while HP's market share rose roughly 29 percent during the same period.