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Dell XPS M1330  (Source: Dell)
Dell to push its desktops and notebooks in Gome stores thoughout China

China is experiencing an explosive rate of growth when it comes to technology. When it comes to PCs, Chinese-based Lenovo already has a foot in the Chinese market, while companies like Gateway have recently decided to test the waters.

Today, Dell announced that it too will go after the Chinese retail PC market by offering desktops and notebooks though retail giant Gome. There are roughly 700 Gome stores scattered throughout 210 cities in China.

The PCs will be available in 50 major cities across China starting in October and will expand further in the first half of 2008. Dell will also make its employees available at Gome stores to push its products.

"I am confident that we made right decision to partner with a top-name brand to sustain our growth in China," said Gome VP Mu Guixian.

"Chinese consumers are increasingly sophisticated in how they buy and use technology, so it is only natural that a global brand like Dell partner with Gome to provide a preferred shopping experience," remarked Michael Tatelman, Dell's global vice president of marketing and sales.

Dell PCs available for purchase to Chinese customers include the XPS M1330 and Inspiron 1420 notebooks along with the XPS 720, Inspiron 530 and Dimension 9200 desktops.

Dell, which was founded upon a direct-sales model, first announced in late May that it would look to retail sales to expand its business. The retail push landed Dell PCs in 3,400 Wal-Mart stores and 3,000 Sams Club stores across the United States and Canada.

Dell has increasingly looked at the retail sector after losing the sales crown to Hewlett-Packard in 2006 under the helm of CEO Kevin Rollins. According to Gartner Inc., Dell's Q1 worldwide market share dropped nearly 8 percent while HP's market share rose roughly 29 percent during the same period.



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makes sense
By iFX on 9/24/2007 10:25:22 AM , Rating: 5
Since they are already made there.




RE: makes sense
By mdogs444 on 9/24/2007 12:55:45 PM , Rating: 3
They are also manufactured in Ireland as well. I believe some of their assembly plans are in Texas.


RE: makes sense
By daftrok on 9/24/2007 1:20:33 PM , Rating: 1
On top of that, it will be a LOT cheaper there than in the states. All that packaging and shipping costs will more or less disappear and cut down the international taxes that Dell has to pay for it. This is a smart move on their part, and hopefully in time will make notebooks even cheaper with mass production. There are 300 million people here, but over four times that amount in China.


RE: makes sense
By mdogs444 on 9/24/2007 1:39:38 PM , Rating: 2
True, but I dont think the chinese people have the buying power of the US people. Im not sure that in china, their income in comprable to ours.


RE: makes sense
By FITCamaro on 9/24/2007 1:53:20 PM , Rating: 2
Yes but less than 10% of them have the money to buy anything.


RE: makes sense
By cheetah2k on 9/24/2007 8:59:43 PM , Rating: 2
And lets not forget that China has one of the largest populations in the world, so 10% is a pretty large number of people!


RE: makes sense
By Min Jia on 9/24/2007 9:36:12 PM , Rating: 2
Can you back up that less than 10% claim with some proof? I see tons of Chinese mainlanders with suitcases of cash in Hong Kong during Golden Weeks. Next one coming in less than a week.


And what about support?
By TheGreek on 9/24/2007 2:11:42 PM , Rating: 2
Do the support people in India now have to learn Chinese?




RE: And what about support?
By mdogs444 on 9/24/2007 2:45:06 PM , Rating: 2
Of course not. They didnt need to learn English either.


RE: And what about support?
By dude on 9/25/2007 12:21:00 AM , Rating: 2
haha, good one, but alot of them do learn English in school, and it is pretty spoken in public. However, their accent is a little rough.

Most countries learn English in school, even in America and the UK!

The problem is, in America, the alternative languages are usually Spanish and French.

Spanish is useful, but in a business sense, not really that widespread.

French? No comment.


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