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Paris Hilton holds an Xbox 360 goody bag  (Source: MSN Entertainment)
Xbox 360 price drop spurs hardware sales prior to Halo 3 launch

NPD Group released last week its video game sales data for the month of August. To no one’s surprise, the month once again belonged to Nintendo. The Wii and the DS continued to be top sellers, with Nintendo’s home console holding top spot at 403,600 units and the portable selling 383,000 units. 

The big change for August was Microsoft’s surge that put the Xbox 360 past the PS2 and PSP. During the month, the Xbox 360 sold 276,000 units – a considerable jump from July’s 170,000.

Sales of the Xbox 360 were clearly boosted by a price cut of the console enacted by Microsoft on August 8. Retail prices were cut by as much as $50, making the Premium console $349, the Elite at $449 and the Core at $279.

Gamers looking to buy into the Xbox 360’s impressive fall line-up may have found the price drop reason enough to pick up Microsoft’s machine. Madden NFL 08 for Xbox 360, which released mid-August, became the top selling game for the month with 896,600 units, beating the second best-selling PS2 version by over 250,000. 

The anticipated release of Halo 3 is another driver of Xbox 360 sales. Microsoft’s marketing machine is firing in all cylinders, devoting millions of dollars into cross-promotions to reach non-traditional gaming channels. As a first, 7-11 convenience stores are taking pre-orders for Halo 3 and will be selling the game at 12:01 A.M. on September 25. While at 7-11, gamers may also purchase Game Fuel, a limited-time Mountain Dew drink branded with Master Chief.

Sony’s hardware made up the latter half of NPD Groups sales list. The PlayStation 2 remained Sony’s top seller with 202,000 sold. The PSP, even only a month shy of release of the slimmer, lighter hardware managed to move 151,200 units. The PlayStation 3 maintained a second month of six-digit sales, with 130,600 sold.



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RE: Reality check
By just4U on 9/19/2007 11:51:25 PM , Rating: 2
What is really sad is the fact that the 360 is relieved that they've outsold a product about a decade old.

The PS2 is the standard that everyone goes by.. did it not win that generations console war? has it not been so popular that it's still selling well 8 years later? I'd be glad to considering how many consoles the PS2 still sells. Altho I agree with another poster. If I were inclined to play PS2 games... I'd probably pick up a PS3 instead for future proof considerations.

As to this whole console war talk and such I look at it this way. Microsoft has to be mildly pleased that their doing fairly well in this area. Maybe not quite where they want to be but it's moving along. Nintendo must be just tickled pink right now. I know I would be in their shoes. They've got a nice product that appeals to many.(Cheers to them, I've always liked Nintendo) Then there is Sony. Like other's I think they will pick up steam with their latest gen console as time goes by. I don't think they can reasonably expect the same level of success as they had with the PS2 as the rules have changed somewhat since then. But, I am sure it will do fine over the long haul.


"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

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