Print 73 comment(s) - last by SaySomeThingOr.. on Sep 22 at 4:14 PM

Paris Hilton holds an Xbox 360 goody bag  (Source: MSN Entertainment)
Xbox 360 price drop spurs hardware sales prior to Halo 3 launch

NPD Group released last week its video game sales data for the month of August. To no one’s surprise, the month once again belonged to Nintendo. The Wii and the DS continued to be top sellers, with Nintendo’s home console holding top spot at 403,600 units and the portable selling 383,000 units. 

The big change for August was Microsoft’s surge that put the Xbox 360 past the PS2 and PSP. During the month, the Xbox 360 sold 276,000 units – a considerable jump from July’s 170,000.

Sales of the Xbox 360 were clearly boosted by a price cut of the console enacted by Microsoft on August 8. Retail prices were cut by as much as $50, making the Premium console $349, the Elite at $449 and the Core at $279.

Gamers looking to buy into the Xbox 360’s impressive fall line-up may have found the price drop reason enough to pick up Microsoft’s machine. Madden NFL 08 for Xbox 360, which released mid-August, became the top selling game for the month with 896,600 units, beating the second best-selling PS2 version by over 250,000. 

The anticipated release of Halo 3 is another driver of Xbox 360 sales. Microsoft’s marketing machine is firing in all cylinders, devoting millions of dollars into cross-promotions to reach non-traditional gaming channels. As a first, 7-11 convenience stores are taking pre-orders for Halo 3 and will be selling the game at 12:01 A.M. on September 25. While at 7-11, gamers may also purchase Game Fuel, a limited-time Mountain Dew drink branded with Master Chief.

Sony’s hardware made up the latter half of NPD Groups sales list. The PlayStation 2 remained Sony’s top seller with 202,000 sold. The PSP, even only a month shy of release of the slimmer, lighter hardware managed to move 151,200 units. The PlayStation 3 maintained a second month of six-digit sales, with 130,600 sold.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Bioniccrackmonk on 9/19/2007 9:31:38 AM , Rating: 1
Does anyone know if the 360's that are being sold have been redesigned or have an upgraded heatsink in them? If not, I would imagine all these people buying it for Halo 3 will probably be playing their new consoles a lot and this will probably be a good chance to see what the true failure rates are. Just a thought.

RE: Question?
By FITCamaro on 9/19/2007 11:39:25 AM , Rating: 1
65nm consoles could already be on the shelves. But the new HDMI equipped Premiums have the same upgraded heatsink design and motherboard as the Elite's. So yes.

RE: Question?
By Locutus465 on 9/19/2007 11:48:24 AM , Rating: 2
Smart shoppers are specifically looking for the HDMI version of the premium (or an elite)... This version has the upgraded heatsink, which thus far (true it hasn't been long) seems to have put a hault to RROD. I can tell you that my HDMI permium version of the console seems to not run exessivly hot.

RE: Question?
By Praze on 9/19/2007 6:57:20 PM , Rating: 2
All of the HDMI equipped 360's do have the new heatsink for the GPU, however, it is still questionable wether or not the 65nm shrink will have any affect on the RROD pandemic. The 65nm shrink is on the CPU, while the upgraded heatsink is on the GPU. While this doesnt mean that the problem isnt solved, by no means, it just means there's still potential for the RROD. I'd like to see this fault explained in detail through a Microsoft release, personally. Can anyone back this up or shed more light?

"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
Related Articles

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Laptop or Tablet - Which Do You Prefer?
September 20, 2016, 6:32 AM
Update: Samsung Exchange Program Now in Progress
September 20, 2016, 5:30 AM
Smartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki