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Paris Hilton holds an Xbox 360 goody bag  (Source: MSN Entertainment)
Xbox 360 price drop spurs hardware sales prior to Halo 3 launch

NPD Group released last week its video game sales data for the month of August. To no one’s surprise, the month once again belonged to Nintendo. The Wii and the DS continued to be top sellers, with Nintendo’s home console holding top spot at 403,600 units and the portable selling 383,000 units. 

The big change for August was Microsoft’s surge that put the Xbox 360 past the PS2 and PSP. During the month, the Xbox 360 sold 276,000 units – a considerable jump from July’s 170,000.

Sales of the Xbox 360 were clearly boosted by a price cut of the console enacted by Microsoft on August 8. Retail prices were cut by as much as $50, making the Premium console $349, the Elite at $449 and the Core at $279.

Gamers looking to buy into the Xbox 360’s impressive fall line-up may have found the price drop reason enough to pick up Microsoft’s machine. Madden NFL 08 for Xbox 360, which released mid-August, became the top selling game for the month with 896,600 units, beating the second best-selling PS2 version by over 250,000. 

The anticipated release of Halo 3 is another driver of Xbox 360 sales. Microsoft’s marketing machine is firing in all cylinders, devoting millions of dollars into cross-promotions to reach non-traditional gaming channels. As a first, 7-11 convenience stores are taking pre-orders for Halo 3 and will be selling the game at 12:01 A.M. on September 25. While at 7-11, gamers may also purchase Game Fuel, a limited-time Mountain Dew drink branded with Master Chief.

Sony’s hardware made up the latter half of NPD Groups sales list. The PlayStation 2 remained Sony’s top seller with 202,000 sold. The PSP, even only a month shy of release of the slimmer, lighter hardware managed to move 151,200 units. The PlayStation 3 maintained a second month of six-digit sales, with 130,600 sold.

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RE: 360 outsells PS3 two to one
By rudy on 9/18/2007 11:48:58 PM , Rating: 5
Is Christmas a big holiday in Japan?

RE: 360 outsells PS3 two to one
By smitty3268 on 9/19/2007 1:26:37 AM , Rating: 2
Sort of, the big holiday is actually New Years and Christmas gets carried along for the ride - more as a retailers thing, though, than something with any religious significance.

RE: 360 outsells PS3 two to one
By Master Kenobi on 9/19/2007 7:39:24 AM , Rating: 5
As if Santa Clause and presents in the U.S. has anything to do with religion....

RE: 360 outsells PS3 two to one
By Spivonious on 9/19/2007 8:49:47 AM , Rating: 2
You mean Jesus and Santa aren't related????? My world has been shattered :(

RE: 360 outsells PS3 two to one
By clovell on 9/19/2007 10:41:52 AM , Rating: 3
Well, without religion, we wouldn't have St. Nicholas (aka Santa Claus)...

RE: 360 outsells PS3 two to one
By Locutus465 on 9/19/2007 10:50:13 AM , Rating: 2
Perhaps you're not very religious? St. Nicholas isn't a fairy tale, he's a very real sait that lived long long ago. He didn't fly around in a slay powered by 8 tiny raindeer, but he did exist.

RE: 360 outsells PS3 two to one
By killerroach on 9/19/2007 9:21:57 AM , Rating: 2
Although the Japanese are pretty good at patching together a curious amalgam of cultural and religious traditions... I remember one person using the analogy that, in terms of customs, it wasn't unusual in parts of Japan to be "raised Shinto, married Christian, and buried Buddhist". To each their own.

RE: 360 outsells PS3 two to one
By afkrotch on 9/20/2007 8:23:45 PM , Rating: 2
Christmas time is big for sales. New Years is big for those stupid bundled bags. Every New Years in just about every store, they will create a bundled bag. The bag is usually paper and sealed, so you cannot see what's inside. They will cram all the junk that did sell into them and sell them off for a semi-reasonable price.

Expect to see a gift bag of like, three Xbox 360s in them, as those aren't selling worth crap in Japan.

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