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Paris Hilton holds an Xbox 360 goody bag  (Source: MSN Entertainment)
Xbox 360 price drop spurs hardware sales prior to Halo 3 launch

NPD Group released last week its video game sales data for the month of August. To no one’s surprise, the month once again belonged to Nintendo. The Wii and the DS continued to be top sellers, with Nintendo’s home console holding top spot at 403,600 units and the portable selling 383,000 units. 

The big change for August was Microsoft’s surge that put the Xbox 360 past the PS2 and PSP. During the month, the Xbox 360 sold 276,000 units – a considerable jump from July’s 170,000.

Sales of the Xbox 360 were clearly boosted by a price cut of the console enacted by Microsoft on August 8. Retail prices were cut by as much as $50, making the Premium console $349, the Elite at $449 and the Core at $279.

Gamers looking to buy into the Xbox 360’s impressive fall line-up may have found the price drop reason enough to pick up Microsoft’s machine. Madden NFL 08 for Xbox 360, which released mid-August, became the top selling game for the month with 896,600 units, beating the second best-selling PS2 version by over 250,000. 

The anticipated release of Halo 3 is another driver of Xbox 360 sales. Microsoft’s marketing machine is firing in all cylinders, devoting millions of dollars into cross-promotions to reach non-traditional gaming channels. As a first, 7-11 convenience stores are taking pre-orders for Halo 3 and will be selling the game at 12:01 A.M. on September 25. While at 7-11, gamers may also purchase Game Fuel, a limited-time Mountain Dew drink branded with Master Chief.

Sony’s hardware made up the latter half of NPD Groups sales list. The PlayStation 2 remained Sony’s top seller with 202,000 sold. The PSP, even only a month shy of release of the slimmer, lighter hardware managed to move 151,200 units. The PlayStation 3 maintained a second month of six-digit sales, with 130,600 sold.

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Attach Rates ??
By ZimZum on 9/18/2007 11:31:00 PM , Rating: 2
I'd like to see some up to date info on the Software attach rates of the 3 next gen consoles. Especially for the Wii. Even though Software sales probably aren't as critical for Nintendo since they are the only ones who actually manage to turn a profit on console sales.

RE: Attach Rates ??
By ajfink on 9/19/2007 12:53:10 AM , Rating: 3
I'm not positive, but I think Ars Technica had a report that the 360's attach rate was somewhere around eight (8) per console. Microsoft is only mildly happy about this, since it means that they're selling plenty of games per console but that they're only reaching the typical "gamer" demographic.

Not sure about the PS3 / Wii, but I wouldn't think they'd be as high simply due to the fact they haven't been out as long.

RE: Attach Rates ??
By Bonrock on 9/19/2007 1:00:26 AM , Rating: 2
"Not sure about the PS3 / Wii, but I wouldn't think they'd be as high simply due to the fact they haven't been out as long."

Also because one year after its release, the PS3 still doesn't have a single must-play game...

RE: Attach Rates ??
By RubberJohnny on 9/19/2007 3:07:27 AM , Rating: 2
How about warhawk? It looks pretty good for a multiplayer romp...

RE: Attach Rates ??
By anonymo on 9/19/2007 8:40:56 AM , Rating: 2
As a heavy gamer, Warhawk is the first game that actually entices me to consider a PS3, so Sony has one title.

RE: Attach Rates ??
By theflux on 9/19/2007 11:33:20 AM , Rating: 2
Funny you mention that, since the same was true of the 360 before Gears of War.

RE: Attach Rates ??
By FITCamaro on 9/19/2007 11:51:09 AM , Rating: 2
Ah but you see the difference is that Gears of War was accepted by the majority as an excellent, fun game. Warhawk is a game for the niche market of people who only want an online multiplayer game. It has no single player of any consequence while Gears of War is insanely good (and its multiplayer is quite fun too). Warhawk has gotten poor reviews and feeds solely off the PS3s lack of any other titles to buy instead of it. I don't know about you, but I haven't heard that Warhawk's sales have been anything to get excited about.

RE: Attach Rates ??
By peritusONE on 9/19/2007 4:27:24 PM , Rating: 4
Funny you mention that, since the same was true of the 360 before Gears of War.

Wrong. Ghost Recon Advanced Warfigher and Oblivion were a couple of huge next-gen titles that came out very shortly after the console's launch.

RE: Attach Rates ??
By afkrotch on 9/20/2007 8:45:20 PM , Rating: 2
Resistance wasn't good? I enjoyed that game. Gears of War doesn't have me playing quite as often. Not saying that it's a bad game, but the story doesn't keep me as interested, so I'm finding that I only play it an hour at a time, if not less.

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