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Paris Hilton holds an Xbox 360 goody bag  (Source: MSN Entertainment)
Xbox 360 price drop spurs hardware sales prior to Halo 3 launch

NPD Group released last week its video game sales data for the month of August. To no one’s surprise, the month once again belonged to Nintendo. The Wii and the DS continued to be top sellers, with Nintendo’s home console holding top spot at 403,600 units and the portable selling 383,000 units. 

The big change for August was Microsoft’s surge that put the Xbox 360 past the PS2 and PSP. During the month, the Xbox 360 sold 276,000 units – a considerable jump from July’s 170,000.

Sales of the Xbox 360 were clearly boosted by a price cut of the console enacted by Microsoft on August 8. Retail prices were cut by as much as $50, making the Premium console $349, the Elite at $449 and the Core at $279.

Gamers looking to buy into the Xbox 360’s impressive fall line-up may have found the price drop reason enough to pick up Microsoft’s machine. Madden NFL 08 for Xbox 360, which released mid-August, became the top selling game for the month with 896,600 units, beating the second best-selling PS2 version by over 250,000. 

The anticipated release of Halo 3 is another driver of Xbox 360 sales. Microsoft’s marketing machine is firing in all cylinders, devoting millions of dollars into cross-promotions to reach non-traditional gaming channels. As a first, 7-11 convenience stores are taking pre-orders for Halo 3 and will be selling the game at 12:01 A.M. on September 25. While at 7-11, gamers may also purchase Game Fuel, a limited-time Mountain Dew drink branded with Master Chief.

Sony’s hardware made up the latter half of NPD Groups sales list. The PlayStation 2 remained Sony’s top seller with 202,000 sold. The PSP, even only a month shy of release of the slimmer, lighter hardware managed to move 151,200 units. The PlayStation 3 maintained a second month of six-digit sales, with 130,600 sold.

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By ruibing on 9/18/2007 11:18:29 PM , Rating: -1
Only reason Microsoft is publicizing this is because they couldn't surpass that of the Wii. This will probably continue in September with the release of 360 and the announce of NG 2.

I wonder when the hype will die down. To sell Halo 3 in convenience stores is like asking for robberies. I wonder if reviews will even be unbiased when there is this much hype over the game.

By neothe0ne on 9/18/2007 11:27:44 PM , Rating: 3
Where do you see Microsoft publicizing this? NPD Group releases monthly sales in North America and has nothing to do with Sony, Microsoft, or Nintendo.

By rudy on 9/18/2007 11:52:37 PM , Rating: 2
When has a review ever not been bias? I mean the guys who review console games usually are not all that adept with PC games. It's just the way it is. Yes Halo is way over hyped I was laughing at their video where they were calling jump pads from a decade ago man cannons and talking like it was some amazing new thing. But it works quite well expect to see Halo 3 break new records and eventually eclipse PC deathmatch games as the big money competitions.

By troublesome08 on 9/19/2007 2:03:07 AM , Rating: 2
Way Over-hyped is right, but it seems to be working, they've probably already turned a profit on pre-orders alone...

I'm curious to see how many 360 systems get sold this holiday season as opposed to PS3, it should be interesting

By rdeegvainl on 9/19/2007 2:28:08 AM , Rating: 2
I'm curious as to which system will put something out that I want, cause until then I won't buy any of the systems. poor me, I'm a niche market kind of guy is a "sell to the highest denominator" world

By PurdueRy on 9/19/2007 12:45:13 AM , Rating: 4
Um...look at the numbers...the Wii sells more than the DS

By rdeegvainl on 9/19/2007 2:29:18 AM , Rating: 2
Did you not READ, the XBOX 360 is now selling more than the PS2, and is Double the price.

By mdogs444 on 9/19/2007 8:43:46 AM , Rating: 1
First off, its called the "Shuffle", not the Shuttle.

Second, its obvious that you do NOT have a PhD if you are comparing sales figures of a mid size Honda Accord/Toyota Camry to a Corvette/Aston Martin.

If you are going to compare, you might as well compare things in the same category.

Honda Accord/Toyota Camry vs. Chevy Impala/Ford Fusion, or something similar.

Ipod Shuffle is not in the same category as the nano at all. Compare like products in the same category.

By wallijonn on 9/19/2007 11:18:17 AM , Rating: 2
I bet a bunch of people buy one and never buy a single game for it and just play the pack in stuff.

And Nintendo would still be happy. It is no different than someone buying a 360 or PS3 for one single game. I feel that anyone who buys a Wii is more likely to rent a Wii game than buy it. After all, they may be more cost conscious. If it is a matter of a 10 hour game, why not rent it and beat it on a weekend?

By 9nails on 9/20/2007 5:10:32 AM , Rating: 2
The Wii packed in game is quite fun in fact! The Wii was a good purchase for my family. We've enjoyed it since November. And I bought it for the games, both retro - through the virtual console, and the new titles. And especially for the fact that new titles are $10 - $20 cheaper than on the other console systems. So, it's not the whole fad thing, it's just a smarter purchase.

I do plan to buy an Xbox 360 as a second console to the Wii. Mostly because of "the Halo effect", but also for the Xbox Live Video.

"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs
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