Physics Acceleration Heats Up: Intel to Purchase Havok
September 16, 2007 1:07 AM
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Intel reaches definitive agreement to purchase physics software developer Havok
Intel has announced it has signed a definitive agreement to purchase software developer Havok, Inc. Havok provides various software development tools to digital animation and game developers and is one of the largest providers for software physics.
“Havok is a proven leader in physics technology for gaming and digital content, and will become a key element of Intel’s visual computing and graphics efforts,” said Renee J. James, Intel vice president and general manager of Software and Solutions Group.
“This is a great fit for Havok products, customers and employees,” remarked Havok CEO David O’Meara. “Intel’s scale of technology investment and customer reach enable Havok with opportunities to grow more quickly into new market segments with new products than we could have done organically. We believe the winning combination is Havok’s technology and customer know-how with Intel’s scale. I am excited to be part of this next phase of Havok’s growth.”
A recent trend is to offload physics processing to either a GPU or dedicated physics processor. So far, though,
, ATI, and NVIDIA have not made much headway in the physics market.
Both NVIDIA and ATI have previewed
, however, neither company has delivered any actual physics hardware yet. It’s pretty interesting to note that both ATI and NVIDIA’s physics solutions rely on
. However, it is unlikely that Intel’s acquisition of Havok will affect Havok’s partnership with either AMD or NVIDIA.
“Havok will operate its business as usual, which will allow them to continue developing products that are offered across all platforms in the industry,” said Renee J. James regarding the future of Havok.
Essentially, Havok will operate as a subsidiary of Intel and will continue to operate as an independent business. This reinforces the belief that current partnerships will not be affected.
Havok has partnerships with many of the largest names in the gaming community such as Microsoft, Sony, Nintendo, NVIDIA, and AMD. Havok has provided software physics for games like Halo 3, The Elder Scrolls IV: Oblivion, Half Life 2 and Lost Planet: Extreme Condition.
In addition to providing software that adds physics realism to games, Havok also provides physics for professional software such as
Autodesk’s 3DS Studio Max 9
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9/17/2007 1:32:20 AM
I was talking about the Havok API compiler.
Anyway, Intel's C++ compiler does "unoptimize" some code for AMD CPUs. It turns off some optimizations that are perfectly compatible with the K8 and above. Simply changing the CPU manufacturer id string from "authenticamd" to "genuineintel" will make some code run faster.
If Intel deliberately made all code run slower on AMD chips, they'd be exposing themselves to another anti-trust lawsuit, so what they do is turn off some (AMD-compatible) optimizations using the pretext that "they don't know whether they're compatible or not".
Not very ethical, perhaps, but perfectly legal and "fair", IMO. It's up to AMD to deliver an optimized compiler for their chips, or help the people making VC++, gcc, etc. (which they already do, to a degree).
9/17/2007 5:16:32 AM
let say:AMD purchase Havok!they do the same, unoptimize Intel CPU's!turn off some optimizations using the pretext that "they don't know whether they're compatible or not"
9/17/2007 3:20:44 PM
How would AMD buy Havok when Intel has just done so...?
What, exactly, is your point? That AMD would do the same? No, they wouldn't. Not because they're "nice", but because they are simply in no position to do that. You seem to be forgetting that Intel has about 80% market share. AMD has 20%. If AMD made their products (ex., ATI graphics cards) deliberately slower on Intel systems, that would only benefit nVidia.
If AMD had a bigger market share than Intel you can bet they would make the ATI driver slower on Intel systems. Welcome to the real world.
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