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Print 38 comment(s) - last by kthhrrsn.. on Sep 17 at 10:36 AM

Apple's $100 store credit offer for iPhone buyers goes live

When Apple announced that it cut the price of the iPhone by $200 to $399, there were many irate customers yelling at their computer screens. The only people that seemed to be happy regarding the news were the people who wanted an iPhone, but were turned off by the $600 price tag and those that wanted to rub salt in the wounds of the early adopters.

Steve Jobs received tons of angry emails from customers and decided to offer customers $100 of store credit if their iPhone purchase was made outside of the 14-day sale period.

"We have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store," said Jobs on September 6.

Jobs said that more details would be revealed the following week and he stuck to his word.

iPhone customers will first be required to go to Apple's website and enter in their iPhone serial number and phone number. After that time, an SMS text message will be sent to the phone with an access code to redeem the $100 credit. The access code can then be used in combination with your phone number to generate an electronic store credit of $100 to use towards any Apple Store purchase.

Customers must request the credit before November 30, 2007 or forfeit their rights to the $100.



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RE: Horrible
By kthhrrsn on 9/17/2007 10:36:27 AM , Rating: 1
Huh? Car analogy...phone analogy...what's the difference? New items ALWSYS cost more. Because early adopters are WILLING to pay more to have it first! Prices MUST come down before being widely accepted by the mainstream. And who told you that consumers had a "reasonable expectation" that the iPhone's original price was based on cost + a "sensible" profit margin? Everyone knew that the iPhone, at 600 bucks, was ridiculous priced, but it had the COOL FACTOR going for it. People were WILLING TO PAY to be COOL. The Razr cost $500 when it came out. Now, you can ge them for free!!

Consumers do have a right to complain. As you've pointed out, it's a free country! But I don't sempathize with them. EVERYONE WHO BOUGHT AN IPHONE AT $600 KNEW THAT THE PRICE WOULD COME DOWN. They just didn't expect it to happen so quickly, so now they're mad for not waiting. They should be mad at themselves! If the $200 difference is a big deal, you probably shouldn't have splurged!

If a car with all new technology comes out at $50K then the price drops to $10K overtime, what's the difference?? Same analogy.


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