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Print 38 comment(s) - last by kthhrrsn.. on Sep 17 at 10:36 AM

Apple's $100 store credit offer for iPhone buyers goes live

When Apple announced that it cut the price of the iPhone by $200 to $399, there were many irate customers yelling at their computer screens. The only people that seemed to be happy regarding the news were the people who wanted an iPhone, but were turned off by the $600 price tag and those that wanted to rub salt in the wounds of the early adopters.

Steve Jobs received tons of angry emails from customers and decided to offer customers $100 of store credit if their iPhone purchase was made outside of the 14-day sale period.

"We have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store," said Jobs on September 6.

Jobs said that more details would be revealed the following week and he stuck to his word.

iPhone customers will first be required to go to Apple's website and enter in their iPhone serial number and phone number. After that time, an SMS text message will be sent to the phone with an access code to redeem the $100 credit. The access code can then be used in combination with your phone number to generate an electronic store credit of $100 to use towards any Apple Store purchase.

Customers must request the credit before November 30, 2007 or forfeit their rights to the $100.



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RE: Not a fan of this offer
By TomZ on 9/14/2007 5:50:05 PM , Rating: 2
When I worked at RS in the early 1990's, it didn't work this way. They earned margin pretty much across all products except for door-busters and clearance items. Sure, "PBA" had higher margins, but they were also making decent margins on big-ticket items.


RE: Not a fan of this offer
By Locutus465 on 9/15/2007 12:55:38 AM , Rating: 2
Hmmm, things must really have changed by the time I was there in '02... For instance I can tell you right now our stores margines were negitive for laptop computers (i.e. we lost selling laptops), TV's weren't great either, DVD players were nothing to jump up and down about (and your comission on these product reflected this). If you wanted to make money you pushed PBA, cell phones and satallite TV.


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