Print 38 comment(s) - last by kthhrrsn.. on Sep 17 at 10:36 AM

Apple's $100 store credit offer for iPhone buyers goes live

When Apple announced that it cut the price of the iPhone by $200 to $399, there were many irate customers yelling at their computer screens. The only people that seemed to be happy regarding the news were the people who wanted an iPhone, but were turned off by the $600 price tag and those that wanted to rub salt in the wounds of the early adopters.

Steve Jobs received tons of angry emails from customers and decided to offer customers $100 of store credit if their iPhone purchase was made outside of the 14-day sale period.

"We have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store," said Jobs on September 6.

Jobs said that more details would be revealed the following week and he stuck to his word.

iPhone customers will first be required to go to Apple's website and enter in their iPhone serial number and phone number. After that time, an SMS text message will be sent to the phone with an access code to redeem the $100 credit. The access code can then be used in combination with your phone number to generate an electronic store credit of $100 to use towards any Apple Store purchase.

Customers must request the credit before November 30, 2007 or forfeit their rights to the $100.

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RE: Not a fan of this offer
By Spotacus on 9/14/2007 1:43:41 PM , Rating: 2
How quickly did the price of the Razr fall though? Was it 300-400 after two months? At this point, it has been out for at least 2 years. It isn't ridiculous that Apple dropped the price of the iPhone. It was just that it was so much so fast. If it had been six months instead of two or a smaller price decrease, no one would have cared.

Yeah, early adopters get screwed over on price, we all know that. But generally they don't get screwed this much. And I usually don't care if someone wastes their money to get an "it" item.

RE: Not a fan of this offer
By Etsp on 9/14/2007 3:03:06 PM , Rating: 2
Yeah, early adopters get screwed over on price

You meant to say, "Yeah, Apple customers get screwed over on price." Right?

RE: Not a fan of this offer
By TomZ on 9/14/2007 5:52:45 PM , Rating: 2
I doubt the price of the RAZR fell that fast, but more importantly, the price drops were not widely publicized. Apple needs to remember that the mass media is obsessed with making news of every move Apple makes (esp. on iPhone), and therefore somthing like a price drop is going to be amplified pretty loudly. I guess that's one of the drawbacks of so much free PR.

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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