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Print 38 comment(s) - last by kthhrrsn.. on Sep 17 at 10:36 AM

Apple's $100 store credit offer for iPhone buyers goes live

When Apple announced that it cut the price of the iPhone by $200 to $399, there were many irate customers yelling at their computer screens. The only people that seemed to be happy regarding the news were the people who wanted an iPhone, but were turned off by the $600 price tag and those that wanted to rub salt in the wounds of the early adopters.

Steve Jobs received tons of angry emails from customers and decided to offer customers $100 of store credit if their iPhone purchase was made outside of the 14-day sale period.

"We have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store," said Jobs on September 6.

Jobs said that more details would be revealed the following week and he stuck to his word.

iPhone customers will first be required to go to Apple's website and enter in their iPhone serial number and phone number. After that time, an SMS text message will be sent to the phone with an access code to redeem the $100 credit. The access code can then be used in combination with your phone number to generate an electronic store credit of $100 to use towards any Apple Store purchase.

Customers must request the credit before November 30, 2007 or forfeit their rights to the $100.



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RE: Horrible
By Behlal on 9/14/2007 1:36:13 PM , Rating: -1
Your analogy is seriously flawed though. Your car perhaps only has an intrinsic value of its parts, plus the labor to build it. Therefore, any price beyond that is dictated by the market and the creator. In the case of the iPhone, the only price for it was $600. Consumers had a reasonable expectation that the cost of the iPhone was primarily based on the cost of the components plus a sensible profit margin for Apple. When three months later they drop it by $200, it becomes clear that the price was not dictated by the cost, but by how much Apple thought they could get the consumer to pay. This is why there was a backlash IMHO.

Whether or not early buyers had a right to complain (and in a country that so values freedom of speech and opinion, I think they do have that right), it did feel like a slap in the face for people who had put their trust in Apple. Apple did the right thing by offering this $100 and it was necessary, because if they hadn't done it, they would have seriously damaged the trust their loyal following have in them.


RE: Horrible
By retrospooty on 9/14/2007 1:46:26 PM , Rating: 2
ugh... you way overcomplicated it. My point was that if the seller sets a price and the buyer agrees there is no foul done, unless the seller is not honest with the product. We all knew the specs and capabilities and if someone paid $600 for it that is on them to justify.

A person cant complain about buying an overpriced $600 phone just because they dropped the price later. At some point they decided it was worth %600 to them. That fact didnt change.

that and... duh. All phones and smartphones drop in price regularly.


RE: Horrible
By xphile on 9/14/2007 11:52:50 PM , Rating: 2
No, he WAY WAY overcomplicated it.

He needed to say the bit where he went:

"Consumers had a reasonable expectation..."

And then just add...

"that this is the most hyped new Apple product in history and if you buy it on day one you are effectively bending over and pleading "Please, please Steve, take me now".


RE: Horrible
By Bioniccrackmonk on 9/14/2007 2:05:02 PM , Rating: 4
quote:
In the case of the iPhone, the only price for it was $600. Consumers had a reasonable expectation that the cost of the iPhone was primarily based on the cost of the components plus a sensible profit margin for Apple


Dated uly 5 2007, Each 8GB iPhone Costs $265 to Make, Says Tear-down Report: http://www.dailytech.com/article.aspx?newsid=7939

That is one sensible profit margin then, sounds like everyone who bought one early either didn't do their research and believed it was a reasonable cost or just didn't care about the price and wanted one. Either way though, both of these types of consumers don't deserve crap in return and should be thankful Apple is willing to give them $100 because so many cried.

Gullability and ignorance is no excuse to cry foul.


RE: Horrible
By retrospooty on 9/14/2007 3:12:08 PM , Rating: 2
agreed.

" Consumers had a reasonable expectation that the cost of the iPhone was primarily based on the cost of the components plus a sensible profit margin for Apple "

Consumers have nothing to do with that. Companies build their products as cheaply as they can and sell it for as much as people are willing to buy it for. Thats all Apple did.


RE: Horrible
By Chaser on 9/16/2007 1:20:58 AM , Rating: 1
They have the "right" in this fine country to complain all they like. But no one forced them to pay the listed price. I can agree with their frustration but not their expectations.

As far as "how much they can get them to pay" thats the name of the game in a capitalistic economy right? Since you seem up on U.S. values there's another one that I'm sure you "so" know.

Cheers


RE: Horrible
By kthhrrsn on 9/17/2007 10:36:27 AM , Rating: 1
Huh? Car analogy...phone analogy...what's the difference? New items ALWSYS cost more. Because early adopters are WILLING to pay more to have it first! Prices MUST come down before being widely accepted by the mainstream. And who told you that consumers had a "reasonable expectation" that the iPhone's original price was based on cost + a "sensible" profit margin? Everyone knew that the iPhone, at 600 bucks, was ridiculous priced, but it had the COOL FACTOR going for it. People were WILLING TO PAY to be COOL. The Razr cost $500 when it came out. Now, you can ge them for free!!

Consumers do have a right to complain. As you've pointed out, it's a free country! But I don't sempathize with them. EVERYONE WHO BOUGHT AN IPHONE AT $600 KNEW THAT THE PRICE WOULD COME DOWN. They just didn't expect it to happen so quickly, so now they're mad for not waiting. They should be mad at themselves! If the $200 difference is a big deal, you probably shouldn't have splurged!

If a car with all new technology comes out at $50K then the price drops to $10K overtime, what's the difference?? Same analogy.


“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith

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