Print 38 comment(s) - last by kthhrrsn.. on Sep 17 at 10:36 AM

Apple's $100 store credit offer for iPhone buyers goes live

When Apple announced that it cut the price of the iPhone by $200 to $399, there were many irate customers yelling at their computer screens. The only people that seemed to be happy regarding the news were the people who wanted an iPhone, but were turned off by the $600 price tag and those that wanted to rub salt in the wounds of the early adopters.

Steve Jobs received tons of angry emails from customers and decided to offer customers $100 of store credit if their iPhone purchase was made outside of the 14-day sale period.

"We have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store," said Jobs on September 6.

Jobs said that more details would be revealed the following week and he stuck to his word.

iPhone customers will first be required to go to Apple's website and enter in their iPhone serial number and phone number. After that time, an SMS text message will be sent to the phone with an access code to redeem the $100 credit. The access code can then be used in combination with your phone number to generate an electronic store credit of $100 to use towards any Apple Store purchase.

Customers must request the credit before November 30, 2007 or forfeit their rights to the $100.

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Not a fan of this offer
By JasonMick on 9/14/2007 1:07:51 PM , Rating: 3
While I think the price cut is a good thing, particularly for Apple, I am not a fan of this offer.

In particular, I have always been against stores and businesses offering "store credit" refunds for customers money, because it is attempt to "trap" the customers business in store--a move sure to turn off the customer.

Really, I think that Apple should not have caved and offered a refund. As one person pointed out, the MotoRazr was around 500-600 when it first came out, and now it is nearly free during sales. To my knowledge Motorola did not refund early adopters...thats the price you pay for bleeding edge cell phone technology.

Now, if Apple had to go and offer this refund, they should have just offered 100 cash refund. I think at the end of the day Apple would get much more business if they had done this, than there current move.

RE: Not a fan of this offer
By Locutus465 on 9/14/2007 1:16:26 PM , Rating: 2
Ah.... But a $100 cash refund would be very bad for Apple's bottom line... Reason being they will (obviously) actually be losing $100 per phone sold. If they offer you $100 store credit, chances are you're going to buy something that retails for $100 or so, but in reality really doesn't cost apple much of anything at all! Thanks the real reason for store credit and why it's offered so often to angry customers.... It's effectivly a placebo, the customer feels justified, and the retailer really doesn't get all that hurt.

Learned all about that durring my just after college time spent at Radio Shack :)

RE: Not a fan of this offer
By Master Kenobi on 9/14/2007 1:31:57 PM , Rating: 1
Indeed, I did some time with the Best Buy Geek Squad a few years back and we did the same thing. With the insane markups on most accessories (The likely item to be purchased with instore credit) it wasnt an issue. Things like the $30 USB cable really only cost us about 1.35, so the customer burned $30 store credit, we only took the 1.35 hit which was easily made up by selling the same accessory that same day to a regular customer. Ah the joys of retail marketing, your still getting screwed even if you don't know it.

FYI... I don't shop at best buy out of principle, the shit they do is just over the top. I know it, I worked there, I saw us do it lol.

RE: Not a fan of this offer
By AlphaVirus on 9/14/2007 1:39:12 PM , Rating: 2
You also have to remember a markup is not only on accessories but major products as well (ie the iphone). I am sure they made a large margin on that product alone and the $100 rebate they are offering is merely a portion of the markup. Also think about the process needed for people to get the $100 rebate.
1. Go to which gives the site more hits which = more revenue
2. Receive sms messege, do this, do that, bla bla bla

How many steps does it take? Too many for alot of people and they will end up being either too lazy or get confused about the whole thing.
What about the parent who just bought the product for their child and never hears about the rebate, or the business man who does not care about the $100.
Apple all-in-all will not even be giving out money to the ALL 500,000+ early adopters, maybe half will actually take advantage of it. And they might just be getting products Apple has overstocked and are just trying to get rid of ala PS3 style

RE: Not a fan of this offer
By Locutus465 on 9/14/2007 2:08:10 PM , Rating: 2
I can't speak for Best Buy, but I can tell you that it was quite frequent that we made no profit (or more often than you think lost money) selling TVs, computers, gaming systems etc.... The only reason why Radio Shack sold that kind of stuff was to get you buying PBA (Parts, Batteries and Accessories). Which would be the *real* reason why they ask you if you need batteries/hookup cables when buying a shiny new HD TV with HD-DVD/Blueray player... Because if you don't buy any they're going to lose out on the sale!

RE: Not a fan of this offer
By TomZ on 9/14/2007 5:50:05 PM , Rating: 2
When I worked at RS in the early 1990's, it didn't work this way. They earned margin pretty much across all products except for door-busters and clearance items. Sure, "PBA" had higher margins, but they were also making decent margins on big-ticket items.

RE: Not a fan of this offer
By Locutus465 on 9/15/2007 12:55:38 AM , Rating: 2
Hmmm, things must really have changed by the time I was there in '02... For instance I can tell you right now our stores margines were negitive for laptop computers (i.e. we lost selling laptops), TV's weren't great either, DVD players were nothing to jump up and down about (and your comission on these product reflected this). If you wanted to make money you pushed PBA, cell phones and satallite TV.

RE: Not a fan of this offer
By Spotacus on 9/14/2007 1:43:41 PM , Rating: 2
How quickly did the price of the Razr fall though? Was it 300-400 after two months? At this point, it has been out for at least 2 years. It isn't ridiculous that Apple dropped the price of the iPhone. It was just that it was so much so fast. If it had been six months instead of two or a smaller price decrease, no one would have cared.

Yeah, early adopters get screwed over on price, we all know that. But generally they don't get screwed this much. And I usually don't care if someone wastes their money to get an "it" item.

RE: Not a fan of this offer
By Etsp on 9/14/2007 3:03:06 PM , Rating: 2
Yeah, early adopters get screwed over on price

You meant to say, "Yeah, Apple customers get screwed over on price." Right?

RE: Not a fan of this offer
By TomZ on 9/14/2007 5:52:45 PM , Rating: 2
I doubt the price of the RAZR fell that fast, but more importantly, the price drops were not widely publicized. Apple needs to remember that the mass media is obsessed with making news of every move Apple makes (esp. on iPhone), and therefore somthing like a price drop is going to be amplified pretty loudly. I guess that's one of the drawbacks of so much free PR.

RE: Not a fan of this offer
By ciparis on 9/14/2007 11:36:51 PM , Rating: 2
If this was a Microsoft "credit", I might have more of a problem with it. But I have no doubt that I can find $100 worth of something that I would like to own in the Apple store. It may not be cash, but it's far, far from worthless. Consider it "geek cash" :)

RE: Not a fan of this offer
By Omega215D on 9/15/2007 12:05:45 AM , Rating: 2
Like a pair of Shure SE 110 to make the iPod sound as good as the others. ;)

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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