Marshall Herskovitz has produced major big screen hits, such
as Traffic and Blood Diamond. He feels confident that he can produce a
solid piece of cinematography.
He and frequent collaborator Edward Zwick had a hand in many television
successes as well, including “thirtysomething” and “My So-Called Life.”
So when their new show "Quarterlife" was cancelled in 2005 by ABC
after the pilot, Herskovitz and Zwick didn't let their dream die--they just put
in on hold, while they found the right home for it.
Now the show is back
at last, and it will shock many that this pair of successful television producers
chose not to release their content via television, but have made a switch to
The pair has signed an exclusive contract with MySpace.com to distribute 36
episodes of the show, beginning November 11. There will be two episodes a
week, each a bite-sized 8 minutes long.
So far one hour of material has been shot, or about 6 to 7 episodes
Revenue from ads and product placement will be shared between MySpace and the
The show is not
the first to come to MySpace.com. Former Disney head Michael Eisner
released a 80-episode, teenage drama series, titled Prom Queen, earlier this
year. However, MySpace claims that Herskovitz and Zwick's show is the
first to have television production values.
MySpace might not want to get to cozy with
"Quarterlife"--interestingly, the show is creating a promotional
social networking site called quarterlife.com.
While it is yet to be seen whether the show will reach television-scale
viewership, the announcement is certainly an intriguing one as the internet and
television further mix and mingle.
For more on television's future and how it relates to the internet, read DailyTech
blogger Nuno Cudeiro's articles: Digital
Television and Communication in the 21st Century: Part 1 and Digital
Television and Communication in the 21st Century: Part 2.