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Quarterlife's social networking site/promotional webpage quarterlife.com  (Source: quarterlife.com)
Two award winning TV producers felt slighted when their new show was canceled by a major television network in 2005--now they get even by ditching the TV and taking their work online.

Marshall Herskovitz has produced major big screen hits, such as Traffic and Blood Diamond.  He feels confident that he can produce a solid piece of cinematography.

He and frequent collaborator Edward Zwick had a hand in many television successes as well, including “thirtysomething” and “My So-Called Life.”

So when their new show "Quarterlife" was cancelled in 2005 by ABC after the pilot, Herskovitz and Zwick didn't let their dream die--they just put in on hold, while they found the right home for it.

Now the show is back at last, and it will shock many that this pair of successful television producers chose not to release their content via television, but have made a switch to the internet.

The pair has signed an exclusive contract with MySpace.com to distribute 36 episodes of the show, beginning November 11.  There will be two episodes a week, each a bite-sized 8 minutes long.

So far one hour of material has been shot, or about 6 to 7 episodes

Revenue from ads and product placement will be shared between MySpace and the producers.

The show is not the first to come to MySpace.com.  Former Disney head Michael Eisner released a 80-episode, teenage drama series, titled Prom Queen, earlier this year.  However, MySpace claims that Herskovitz and Zwick's show is the first to have television production values.

MySpace might not want to get to cozy with "Quarterlife"--interestingly, the show is creating a promotional social networking site called quarterlife.com.

While it is yet to be seen whether the show will reach television-scale viewership, the announcement is certainly an intriguing one as the internet and television further mix and mingle.

For more on television's future and how it relates to the internet, read DailyTech blogger Nuno Cudeiro's articles: Digital Television and Communication in the 21st Century: Part 1 and Digital Television and Communication in the 21st Century: Part 2.





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