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Steve Jobs has a change of heart

Yesterday's announcement of the $200 price reduction for the 8GB iPhone was a shock to the system. No one in the industry was expecting it and customers that had already purchased the machine at the $599 price point were fuming mad. To get an idea about how angry some customers were, look no further than this thread at Mac Rumors which is 1500+ posts long.

Steve Jobs got also got an earful with irate customers and his inbox was overloaded with customer complaints about the $200 price cut after only two months on the market.  In an open letter to all iPhone customers, Steve Jobs expressed his "observations and conclusions."

"First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it," said Jobs. "It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season."

On the flipside, Jobs was also sympathetic to the outrage expressed by existing iPhone owners. “Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store," Jobs continued.

Jobs noted that more details will be posted next week as Apple and AT&T work out the details of the program.

$100 of in-store credit isn't exactly the same thing as $200 in cold cash, but it's surely better than nothing at all.



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RE: Act First, Think Later
By glitchc on 9/7/2007 11:12:09 AM , Rating: 2
Reducing the price of the product, in your case the EOS 30, after a newer better model comes out makes a lot of sense. After all, there's now a product which has replaced your product as top of the line.

Apple didn't release a corresponding new product for their top of the line, so a drastic price cut is unjustified. Especially so close to its release. Of course this is all a part of doing business and I'm not upset with them in any way for doing it. However, if I did buy the iPhone just to watch its price drop by $200 after 2 months without seeing a new product come out, I'd be a little pissed too. I'm sure the same would hold if Canon reduced the price of your camera two months after you bought it without telling you. In fact, when a department store changes the price of the product within its return policy (30 days), you can price-match your product, that is return it and buy it at a reduced price.

Giving $100 in-store credit is the least Apple could do in this regard.


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