backtop


Print 76 comment(s) - last by rdeegvainl.. on Sep 8 at 9:13 AM

Steve Jobs has a change of heart

Yesterday's announcement of the $200 price reduction for the 8GB iPhone was a shock to the system. No one in the industry was expecting it and customers that had already purchased the machine at the $599 price point were fuming mad. To get an idea about how angry some customers were, look no further than this thread at Mac Rumors which is 1500+ posts long.

Steve Jobs got also got an earful with irate customers and his inbox was overloaded with customer complaints about the $200 price cut after only two months on the market.  In an open letter to all iPhone customers, Steve Jobs expressed his "observations and conclusions."

"First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it," said Jobs. "It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season."

On the flipside, Jobs was also sympathetic to the outrage expressed by existing iPhone owners. “Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store," Jobs continued.

Jobs noted that more details will be posted next week as Apple and AT&T work out the details of the program.

$100 of in-store credit isn't exactly the same thing as $200 in cold cash, but it's surely better than nothing at all.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Note to all Apple haters
By INeedCache on 9/6/2007 5:52:35 PM , Rating: 0
People are loyal to Apple because they are willing to pay for style, the "cool factor" if you will. We are constantly bombarded in the press and in forums with how great and revolutionary they are. We hear how secure Mac OS is compared to Windows. When Mac OS gets enough market share to be relevant and the virus folks finally turn their attention to it, and Apple isn't issuing patches every week or so, then come and talk trash. Until then, it's BS. We hear the reincarnated P.T. Barnum, aka Steve Jobs, spouting words like "magical" when describing his products. If you have sipped, perhaps in your case gulped, so much Apple Kool-Aid that you actually believe the price was dropped for any other reason than slow sales, you are beyond naive and need help now. Busniess and economics my friend, you don't drop prices on hot-selling merchandise. They are giving this lame $100 credit to pacify the angry mob, so that the list of those not jumping on the next new Apple product release will be a bit shorter. If they were as great as you say, they would be giving back the full $200 in cash, not credit. Folks don't hate Apple just because, it's because we are tired of the overhype associated with everything they do, and the arrogance of many of the Apple faithful. You sound like one of them.


RE: Note to all Apple haters
By weskurtz0081 on 9/6/2007 6:14:44 PM , Rating: 2
I am no Apple fan boy, but if they forked over $200 cash for every phone sold to date I would go buy one out of respect. It would set a precedent though and really cause them some problemas. Not to mention the stock would drop like a hot rock.


"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki