backtop


Print 76 comment(s) - last by rdeegvainl.. on Sep 8 at 9:13 AM

Steve Jobs has a change of heart

Yesterday's announcement of the $200 price reduction for the 8GB iPhone was a shock to the system. No one in the industry was expecting it and customers that had already purchased the machine at the $599 price point were fuming mad. To get an idea about how angry some customers were, look no further than this thread at Mac Rumors which is 1500+ posts long.

Steve Jobs got also got an earful with irate customers and his inbox was overloaded with customer complaints about the $200 price cut after only two months on the market.  In an open letter to all iPhone customers, Steve Jobs expressed his "observations and conclusions."

"First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it," said Jobs. "It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season."

On the flipside, Jobs was also sympathetic to the outrage expressed by existing iPhone owners. “Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store," Jobs continued.

Jobs noted that more details will be posted next week as Apple and AT&T work out the details of the program.

$100 of in-store credit isn't exactly the same thing as $200 in cold cash, but it's surely better than nothing at all.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Act First, Think Later
By zinfamous on 9/6/2007 5:31:34 PM , Rating: 3
quote:
Call me cruel but I don't hold much sympathy for people complaining that they feel they overpaid for something that was hyped by all the media as having an unheard of MSRP, and give Apple plenty of credit for actually giving them something valuable to make them feel better.


exactly how I feel. If you're the type to bite on an overpriced first-gen piece of tech predicted to have significant growing pains, then why should I care if you feel you got ripped-off 200 bones?

Despite how I feel about Apple, and despite being the RL a-hole that Jobs is notorious for, I hand it to him for responding in such a way. Granted, Apple essentially loses no money over a store credit offer, but it is more than any other CEO has done with such a backlash. A-hole indeed...but a saavy one at that.


RE: Act First, Think Later
By kmmatney on 9/6/2007 6:47:08 PM , Rating: 2
Agreed. People should expect to pay more, even much more, when some hyped product first comes out.


"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki