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Steve Jobs has a change of heart

Yesterday's announcement of the $200 price reduction for the 8GB iPhone was a shock to the system. No one in the industry was expecting it and customers that had already purchased the machine at the $599 price point were fuming mad. To get an idea about how angry some customers were, look no further than this thread at Mac Rumors which is 1500+ posts long.

Steve Jobs got also got an earful with irate customers and his inbox was overloaded with customer complaints about the $200 price cut after only two months on the market.  In an open letter to all iPhone customers, Steve Jobs expressed his "observations and conclusions."

"First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it," said Jobs. "It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season."

On the flipside, Jobs was also sympathetic to the outrage expressed by existing iPhone owners. “Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store," Jobs continued.

Jobs noted that more details will be posted next week as Apple and AT&T work out the details of the program.

$100 of in-store credit isn't exactly the same thing as $200 in cold cash, but it's surely better than nothing at all.



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RE: Note to all Apple haters
By Lonyo on 9/6/2007 4:41:58 PM , Rating: 3
Does that mean Microsoft are a cut above for extending Xbox 360 warranties and giving refunds to people who paid for out of warranty repairs?
Or Blizzard are a cut above to giving people extra playing time when WoW servers go down?


RE: Note to all Apple haters
By Legionosh on 9/6/2007 4:56:33 PM , Rating: 1
I think this is a slightly different situation.

It's been 60-70 days TOPS since the release of the iphone..most "popular" electronic devices do NOT get a price cut this soon after release..

..especially one of this magnitude. I mean a price cut is one thing, and we come to expect it on most everything we buy given enough time (as is par for the course for most electronic devices)..

..but to cut the price by 33% so soon after release is unheard of.

If the iphone was selling as well as expected or proclaimed I see no reason why Apple would cut the prices so drastically. The MEGA successful iPod NEVER saw a price cut like this.

Granted the cell phone business is a constantly evolving and ever changing beast, but still I don't recall any supposedly successful pricey cell phones being cut so soon after launch.

I can definitely see why customers would be upset. I would be too..

..if I could afford a $600 (well $400) phone...

My two cents,
Kevin

legionosh@msn.com


RE: Note to all Apple haters
By Pirks on 9/6/2007 5:16:56 PM , Rating: 1
Watch your and my ratings go down - fscking Crapple zealots are quick to push that downrate button, for anyone who doesn't worship The Cupertino Liar. Remember that yesterday's "WE MADE FIRST PLAYER WITH WEB BROWSER, EVER"? The fruity clown continues to fsck his users and they DO enjoy this. They just love the clown's lies and stupid shows. Good for them.

Not that MS screwing PC gamers with Vista "games" like Halo 2 is any better than this fruity piece of fertilizer, they also lied and lied (remember WinFS?), so, well... now both Crapple and MS zealots will downrate me. Whatever.

Gosh, I sound like these crazy guys BeenThere and cornfedone. Gotta be more forgiving, it's just a fscking business after all. Make money, screw some customers in the process, maybe. Everyone does or did that. I don't know any large company who has always been crystal clear and honest and sh1t. Capitalism is dirty by definition.


"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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