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Apple does the unthinkable with the iPhone

Do you hear that sound? It's the sound of thousands of iPhone customers crying their hearts out. In addition to the new iPods, ringtones for the iPhone and iTunes Wi-Fi Music Store, Apple has announced a price cut for the iPhone.

Apple has dropped the 4GB model from the iPhone lineup. Its sales have been lagging behind the more spacious 8GB model so Apple decided to remove the dead weight. In addition, Apple has cut the price of the 8GB iPhone by $200 – the device will now retail for $399.

This move by Apple even undercuts the pricing for refurbished iPhones that was announced in late August. Refurbished 4GB and 8GB iPhones were listed on the Apple Store for $399 and $499 respectively.

Apple is being quite aggressive with its iPhone and the $200 price cut leaves room for a 16GB model on the high end in the future. Considering that the iPhone-esque iPod touch comes in a 16GB model, the move is inevitable.

Update 9/5/2007:
Although Apple is discontinuing the 4GB iPhone, that isn't stopping the company from offering it for $299 at the Apple Store until the supply is exhausted.


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By novacthall on 9/6/2007 3:52:14 PM , Rating: 2
My father purchased an iPhone about two weeks ago and, upon seeing this news, I was curious to know if he could somehow go about getting a retroactive price match. He tells me that he called Apple and since his Apple is fresh, so to speak, they will give him a $200 refund.

If you purchased an iPhone recently, you might want to call the store (or perhaps Apple) to see if there's anything they can do for you. If you fall outside that two week window, Gizmodo is reporting that Apple is giving anyone who bought an iPhone between June 29 and yesterday a $100 "credit rebate", though I'm unsure what that means or how you would redeem it.

source: http://gizmodo.com/gadgets/iphone/breaking-apple-o...




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