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Apple does the unthinkable with the iPhone

Do you hear that sound? It's the sound of thousands of iPhone customers crying their hearts out. In addition to the new iPods, ringtones for the iPhone and iTunes Wi-Fi Music Store, Apple has announced a price cut for the iPhone.

Apple has dropped the 4GB model from the iPhone lineup. Its sales have been lagging behind the more spacious 8GB model so Apple decided to remove the dead weight. In addition, Apple has cut the price of the 8GB iPhone by $200 – the device will now retail for $399.

This move by Apple even undercuts the pricing for refurbished iPhones that was announced in late August. Refurbished 4GB and 8GB iPhones were listed on the Apple Store for $399 and $499 respectively.

Apple is being quite aggressive with its iPhone and the $200 price cut leaves room for a 16GB model on the high end in the future. Considering that the iPhone-esque iPod touch comes in a 16GB model, the move is inevitable.

Update 9/5/2007:
Although Apple is discontinuing the 4GB iPhone, that isn't stopping the company from offering it for $299 at the Apple Store until the supply is exhausted.


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RE: Wow
By dagamer34 on 9/5/2007 8:28:25 PM , Rating: 1
Uhh... the really simple reason is that no one is going to buy the iPhone when you've got a 16GB iPod Touch for $100 cheaper than the cheapest iPhone. It does all the cool shit you want (because honestly, most people don't care what their phone looks like) without the mind, boggling tie-down to AT&T.

Anyway, had the iPhone been unlocked to free itself from AT&T, I think that iPhone sales would have skyrocketed anyhow.

As for stock market advice, for those that have no stock in Apple, you buy when shares are DOWN. Lord only knows what will happen when people find out that there's an iPod with Wi-Fi built-in. Expect sales to go up, up, up when people have a reason to replace their current iPods for something pretty cool and new.


"And boy have we patented it!" -- Steve Jobs, Macworld 2007














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