Print 78 comment(s) - last by Zandros.. on Sep 10 at 2:19 PM

Apple does the unthinkable with the iPhone

Do you hear that sound? It's the sound of thousands of iPhone customers crying their hearts out. In addition to the new iPods, ringtones for the iPhone and iTunes Wi-Fi Music Store, Apple has announced a price cut for the iPhone.

Apple has dropped the 4GB model from the iPhone lineup. Its sales have been lagging behind the more spacious 8GB model so Apple decided to remove the dead weight. In addition, Apple has cut the price of the 8GB iPhone by $200 – the device will now retail for $399.

This move by Apple even undercuts the pricing for refurbished iPhones that was announced in late August. Refurbished 4GB and 8GB iPhones were listed on the Apple Store for $399 and $499 respectively.

Apple is being quite aggressive with its iPhone and the $200 price cut leaves room for a 16GB model on the high end in the future. Considering that the iPhone-esque iPod touch comes in a 16GB model, the move is inevitable.

Update 9/5/2007:
Although Apple is discontinuing the 4GB iPhone, that isn't stopping the company from offering it for $299 at the Apple Store until the supply is exhausted.

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RE: Apple so does not equal Sony
By Daven on 9/5/2007 5:10:06 PM , Rating: -1
I've taken an Econ class at a very reputable university and I bought a Wii because my education paid off unlike yours. Plus my salary is more than enough to buy all these consoles twice over.

Anyway, WTF does taking an econ class have to do with shady pricing strategies? Damn, PS3 fanbois piss me off so much. And don't give me any song and dance about how Sony's PS3 costs so much to manufacture that they have to charge a premium to be reduced later once manufacturing technologies mature. A two year old knows that crap. What is shady is trying to increment the HD capacity to justify a higher price and then drop the lower capacity model.

Dude read some forum and news stories about it and you will get the picture.

RE: Apple so does not equal Sony
By acer905 on 9/6/2007 7:27:57 AM , Rating: 3
very reputable university

Somehow... that just makes me feel skeptical. Exactly what school might this be?

RE: Apple so does not equal Sony
By Daven on 9/6/2007 12:22:13 PM , Rating: 2
Ok, I'll bite. Wake Forest University in Winston-Salem, NC. Yes, that's the one Tim Duncan came from, alas.

"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch

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