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Apple does the unthinkable with the iPhone

Do you hear that sound? It's the sound of thousands of iPhone customers crying their hearts out. In addition to the new iPods, ringtones for the iPhone and iTunes Wi-Fi Music Store, Apple has announced a price cut for the iPhone.

Apple has dropped the 4GB model from the iPhone lineup. Its sales have been lagging behind the more spacious 8GB model so Apple decided to remove the dead weight. In addition, Apple has cut the price of the 8GB iPhone by $200 – the device will now retail for $399.

This move by Apple even undercuts the pricing for refurbished iPhones that was announced in late August. Refurbished 4GB and 8GB iPhones were listed on the Apple Store for $399 and $499 respectively.

Apple is being quite aggressive with its iPhone and the $200 price cut leaves room for a 16GB model on the high end in the future. Considering that the iPhone-esque iPod touch comes in a 16GB model, the move is inevitable.

Update 9/5/2007:
Although Apple is discontinuing the 4GB iPhone, that isn't stopping the company from offering it for $299 at the Apple Store until the supply is exhausted.

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Apple so does not equal Sony
By Daven on 9/5/2007 3:29:06 PM , Rating: -1
You see PS3 fanbois, this is how you react to a completely overpriced product and do a price drop right. You don't discontinue the cheap one (20 GB) and leave only the more expensive and slightly better one (60 GB) and then drop the price of the expensive one (60 GB) and release a worse one at the same expensive price (80 GB without hardware PS2 emulation) and then discontinue the price dropped one (60 GB) leaving you at the same expensive price of $599.

Go Apple for listening to the critics and customers and dropping the price by $200 just two months after launch. Maybe Sony will follow this cue for the PS4 and other products. YEAH RIGHT!!!

RE: Apple so does not equal Sony
By Verran on 9/5/2007 3:36:08 PM , Rating: 4
That's a pretty shallow comparison considering that Sony is currently losing a very significant amount on every PS3 while Apple was making a significant amount on iPhones.

RE: Apple so does not equal Sony
By Murst on 9/5/07, Rating: -1
RE: Apple so does not equal Sony
By Daven on 9/5/07, Rating: -1
RE: Apple so does not equal Sony
By acer905 on 9/6/2007 7:27:57 AM , Rating: 3
very reputable university

Somehow... that just makes me feel skeptical. Exactly what school might this be?

RE: Apple so does not equal Sony
By Daven on 9/6/2007 12:22:13 PM , Rating: 2
Ok, I'll bite. Wake Forest University in Winston-Salem, NC. Yes, that's the one Tim Duncan came from, alas.

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