Print 78 comment(s) - last by Zandros.. on Sep 10 at 2:19 PM

Apple does the unthinkable with the iPhone

Do you hear that sound? It's the sound of thousands of iPhone customers crying their hearts out. In addition to the new iPods, ringtones for the iPhone and iTunes Wi-Fi Music Store, Apple has announced a price cut for the iPhone.

Apple has dropped the 4GB model from the iPhone lineup. Its sales have been lagging behind the more spacious 8GB model so Apple decided to remove the dead weight. In addition, Apple has cut the price of the 8GB iPhone by $200 – the device will now retail for $399.

This move by Apple even undercuts the pricing for refurbished iPhones that was announced in late August. Refurbished 4GB and 8GB iPhones were listed on the Apple Store for $399 and $499 respectively.

Apple is being quite aggressive with its iPhone and the $200 price cut leaves room for a 16GB model on the high end in the future. Considering that the iPhone-esque iPod touch comes in a 16GB model, the move is inevitable.

Update 9/5/2007:
Although Apple is discontinuing the 4GB iPhone, that isn't stopping the company from offering it for $299 at the Apple Store until the supply is exhausted.

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RE: the silence is actually...
By enlil242 on 9/5/2007 2:48:05 PM , Rating: 2
I can't say that I'm not tempted by it....

Me neither. I was just thinking of upgrading my treo 650 to a different smartphone. $399 is about average. And now it the software hack to unlock it. I give it a big "Hmmmmmm." Plus it would allow me to sell my 4GB nano! AND with my $150 apple card! A bigger "HMMMMM"

RE: the silence is actually...
By h0kiez on 9/5/2007 3:53:59 PM , Rating: 2
Still not tempted. Sprint service is good in my area and I'm hanging on to my $30 a month SERO plan for as long as I possibly can.

RE: the silence is actually...
By miccla on 9/5/2007 5:44:28 PM , Rating: 1 with an unlocked iphone you still can ;-)

RE: the silence is actually...
By HopJokey on 9/5/2007 11:18:15 PM , Rating: 2
Too bad Sprint uses CDMA like Verizon...

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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