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AMD's Rick Hegberg  (Source: AMD)
AMD loses another executive

In late August, DailyTech reported that Henri Richard would leave his position as executive vice president and chief sales and marketing officer for AMD on September 8. Richard had been with the company since 2002 and saw the Sunnyvale, CA-based company go through good times (Opteron successes) and bad times (post ATI acquisition difficulties).

Today, The Wall Street Journal is reporting that another AMD executive is jumping ship. Rick Hegberg, AMD's VP of worldwide sales, is leaving the company although a company representative declined to indicate when the resignation would take place or his prospects afterwards.

Hegberg was a former ATI employee and came to AMD after the 2006 acquisition. Hegberg is also the second former ATI executive to leave AMD -- former ATI CEO Dave Orton left in July.

It's interesting that three key executives are abandoning the company prior to the release of Barcelona. AMD's native quad-core processor family is just around the corner and the company has already announced pricing for the new chips.



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Keeping reality in check
By PsyberX on 9/5/2007 1:16:28 PM , Rating: 5
Take it what ever way you want, but look closely at who is leaving... "Sales"
Put yourself on the board of directors and imagine having to evaluate how AMD/ATI has handled the past year (including the merger), who would you be asking to leave?

After several years in the IT industry, it is safe to say that all three of those Exec's (ATI or not) are directly linked into the lack of sales, indirectly to the price cuts and in the end, largely responsible for where AMD/ATI sits in the market right now.

If I see the CTO being walked out (that's right - don't think these guys are leaving on their own accord!), then I might be worried. Right now, AMD has a viable pipeline, some great integration strategies and some very smart people working in their technology division. It's time to start thinking down the road and with some fresh "Sales" blood in there I can only foresee good things in the upcoming year.

But that is just an executive point of view.
Cheers!




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