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AMD's Rick Hegberg  (Source: AMD)
AMD loses another executive

In late August, DailyTech reported that Henri Richard would leave his position as executive vice president and chief sales and marketing officer for AMD on September 8. Richard had been with the company since 2002 and saw the Sunnyvale, CA-based company go through good times (Opteron successes) and bad times (post ATI acquisition difficulties).

Today, The Wall Street Journal is reporting that another AMD executive is jumping ship. Rick Hegberg, AMD's VP of worldwide sales, is leaving the company although a company representative declined to indicate when the resignation would take place or his prospects afterwards.

Hegberg was a former ATI employee and came to AMD after the 2006 acquisition. Hegberg is also the second former ATI executive to leave AMD -- former ATI CEO Dave Orton left in July.

It's interesting that three key executives are abandoning the company prior to the release of Barcelona. AMD's native quad-core processor family is just around the corner and the company has already announced pricing for the new chips.



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RE: Merger was a Mistake
By Master Kenobi (blog) on 9/5/2007 1:05:27 PM , Rating: 3
Here, let me correct a few things for you.

quote:
ATI was losing market share to Nvidia, AMD was getting beaten by a new Intel architecture in everyway.


quote:
And what do we have now, Intel almost a monopoly at this point(exageration).

Yes, Intel only holds 81% of the market. Intel was never a monopoly, they have never been convicted of it, need to stop spreading false claims aka FUD.

Now lets roll with some real facts eh?

2 of the 3 AMD executives were with ATI and probably just had their positions eliminated. Happens all the time during mergers. The third guy is the odd man out and his exit made the biggest statement in the theory that Barcelona might not be all its cracked up to be. We shall see soon. Taking AMD's current stance into consideration, if Barcelona was going to take Conroe or Penryn to the cleaners AMD would be up on their soap box trumpeting this till hell froze over. Since they aren't I can only assume it's going to have similar performance to Penryn/Conroe in Benchmarks and real-world scenario's. The think to look for here is the lack of enthusiasm from AMD regarding the Barcelona launch. Intel made no secret of the fact that it was going to demolish Athlong and when the launch game and independent benchmarks were run, it did just that. AMD did the same when Athlon was steamrolling the P4 in gaming. The fact that AMD is saying very little right now says quite a bit.

Better luck with K11?


RE: Merger was a Mistake
By blwest on 9/5/07, Rating: -1
RE: Merger was a Mistake
By KristopherKubicki (blog) on 9/5/2007 3:54:30 PM , Rating: 3
Master Kenobi does not work for DailyTech. He has a blog icon because he took the initiative to get himself published, but he does not write news for the site.


RE: Merger was a Mistake
By blwest on 9/16/2007 3:06:36 AM , Rating: 2
Editor-in-Chief to me means you work for them...Regardless, you provide me with the satisfaction of knowing that the real news is safe.

"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki


RE: Merger was a Mistake
By Regs on 9/5/2007 5:14:44 PM , Rating: 2
Even if Barc turns out to be competitive in its first year (I doubt it will beat Conroe at this point), AMD has a whole slew of other problems. Internal and external. Their CEO is simply not experienced enough in mergers. Just like what happen to HP. Over zealous CEO wants to merge, destroys their company, then gets booted out by the board members so that they could hire someone competent enough to clean up the mess.

Their products are late, their revenue went from the top of Mt.Saint Helens to the lower levels of Death Valley (in comparison).

Who better to resign than the chief of sales? He respectfully resigned before he likely got the axe if you asked me. He had a lot of people to answer to with no answers. I really don't think the Chief of Marketing and Sales quit because of Barcelona. He quite because his dream job became his own hellish nightmare and the pressure coming down on him was likely enough to squeeze a snot ball out of geroge washingtons portrait on the quarter.


RE: Merger was a Mistake
By Viditor on 9/5/2007 11:16:37 PM , Rating: 2
quote:
Here, let me correct a few things for you

I shall help you as well...

quote:
Yes, Intel only holds 76.3% of the market

http://www.xbitlabs.com/news/cpu/display/200708022...

quote:
Intel was never a monopoly, they have never been convicted of it

1. A monopoly means that you have the vast majority of the market, not 100%
2. There's no law against being a monopoly , so how can they be convicted??

quote:
The third guy is the odd man out and his exit made the biggest statement in the theory that Barcelona might not be all its cracked up to be

The 3rd guy was expecting to get Henri Richard's job and was turned down...that's why he is leaving.

quote:
Intel made no secret of the fact that it was going to demolish Athlong and when the launch game and independent benchmarks were run, it did just that. AMD did the same when Athlon was steamrolling the P4 in gaming

1. Intel was losing HUGE chunks of marketshare and had to stop the loss...the price war they initiated wasn't doing this.
2. AMD was desperately trying to get their first OEM contracts and the only way was to build demand on all fronts.


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