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Microsoft's White Zune hit a low of $149 in late August
Microsoft cuts $50 from the Zune's MSRP

Everyone is waiting anxiously to hear what Apple has in store for consumers tomorrow. Most expect a completely revamped line of iPod Shuffle, iPod Nano and iPod players. Rumors range from widescreen video playback for the Nano to WiFi and a 3.5" multi-touch screen for the regular iPod.

Microsoft is looking to make some waves of its own tomorrow with the announcement of a price drop for its also-ran Zune music player. The price of the Zune will drop from $249 to $199.

The player, which was introduced in November, features a 30GB HDD, 3" display, limited WiFi connectivity and an FM tuner. The Zune was originally launched in White, Brown and Black, but eventually expanded to include Baby Pink and Watermelon Red. Microsoft also released two special edition Zunes based on the Halo franchise – and we can’t forget the 100 Pink Zunes that Microsoft unleashed during the initial roll-out of the Zune.

It's still anyone's guess whether the lower price tag will help to spur Zune sales. Many retailers have advertised Zunes at or around the $199 price tag for months. Woot.com recently had the White Zune on sale for $149 and it took nine hours for the Internet Ferengi to purchase 6,300 units.



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Clearing out inventory?
By Bonrock on 9/4/2007 10:53:21 PM , Rating: 2
Hmm... a Zune price cut and the holidays are just a couple of months away. Does anyone else think Microsoft is trying to clear out inventory of the old Zunes in preparation for launching new Zune models for the holidays?




RE: Clearing out inventory?
By melgross on 9/5/07, Rating: -1
RE: Clearing out inventory?
By peritusONE on 9/5/2007 6:12:52 AM , Rating: 4
I certainly care. I much prefer my Zune over the iPod Nano and Creative Vision M that I owned before it. The one thing that I like above everything is the lack of any kind of "touch" interface. I like for my buttons to have a tactile feel when I hit them, especially since I use my player in my car almost exclusively.


RE: Clearing out inventory?
By Alexstarfire on 9/5/07, Rating: 0
"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis














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