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Claire Bennet and the rest of the Heroes gang may be leaving iTunes
NBC Universal says "good-bye" to iTunes

Apple is very protective of its iTunes store and the pricing model used to distribute music and video. That tight grip over pricing has caused NBC Universal to break ties with Apple.

NBC Universal will not renew its contract with Apple to sell TV shows on iTunes. Popular NBC Universal shows made available on iTunes include "Heroes," “30 Rock” and "The Office." In fact, NBC Universal is currently the number one provider of video downloads on iTunes and accounts for 40 percent of video downloads (roughly 1,500 hours or programming).

NBC Universal's two-year contract ends in December, so content will still be available on iTunes until that time. Apple and NBC Universal could still come to an agreement before the end of the contract, but it appears -- for the moment at least -- that neither side is willing to budge on the matter.

NBC Universal feels that it should receive a larger cut of iTunes downloads and have the ability to package content together. Apple on the other hand has stood its ground with regards to pricing and contends that packaging video content would lead to confusion for buyers and decrease demand.

This isn't the first time that Apple has run into pricing issues with one of its content providers. In July, Universal Media Group decided not to renew its iTunes contract over similar pricing concerns.



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NBC GOT TOO GREEDY
By DJay48 on 9/3/2007 9:26:24 AM , Rating: 2
NBC through iTunes was actually getting a sweet deal. NBC would air a show on TV, and the commercials paid for the show. Then iTunes would post the show, and NBC was making money it didn't have before. Extra Money! Instead NBC got greedy and wanted more money from iTunes.

This story was actually written incorrectly. Apple got word that NBC may not renew its contract, so Apple told NBC that it would not renew another contract with them. NBC needs to be careful what it wishes for.




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