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Claire Bennet and the rest of the Heroes gang may be leaving iTunes
NBC Universal says "good-bye" to iTunes

Apple is very protective of its iTunes store and the pricing model used to distribute music and video. That tight grip over pricing has caused NBC Universal to break ties with Apple.

NBC Universal will not renew its contract with Apple to sell TV shows on iTunes. Popular NBC Universal shows made available on iTunes include "Heroes," “30 Rock” and "The Office." In fact, NBC Universal is currently the number one provider of video downloads on iTunes and accounts for 40 percent of video downloads (roughly 1,500 hours or programming).

NBC Universal's two-year contract ends in December, so content will still be available on iTunes until that time. Apple and NBC Universal could still come to an agreement before the end of the contract, but it appears -- for the moment at least -- that neither side is willing to budge on the matter.

NBC Universal feels that it should receive a larger cut of iTunes downloads and have the ability to package content together. Apple on the other hand has stood its ground with regards to pricing and contends that packaging video content would lead to confusion for buyers and decrease demand.

This isn't the first time that Apple has run into pricing issues with one of its content providers. In July, Universal Media Group decided not to renew its iTunes contract over similar pricing concerns.



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RE: About time!!
By xxsk8er101xx on 9/2/2007 11:56:42 AM , Rating: 2
The people, your customers, decide what the price is worth. If people are willing to pay for it than that is the right cost. However, if people aren't willing to pay for it people won't buy it. That's how price is determined.

To some (or most even) people music is about expression and the freedom that comes with it. People like you or any other company comes along to exploit that and make money. That upsets people and don't wanna pay for it especially when its so expensive. Most of the songs are awful on that cd. They just want the one song. But, they can live without.

Sales are down not because of itunes. You cannot prove that. You cannot prove that mom and pop shops are going down because of itunes&piracy. that's illogical and irrational thinking. Have you ever thought that perhaps the people wouldn't have bought the cd in the first place? So, in reality ya you're still not getting money for the music but you're getting free advertisement for the bands. People download it and by word of mouth the band becomes more popular. The bands make more money via concerts than cd sales. But companies like you don't want that. You don't want the company to make money because you want it for yourself. That's what this is all about. Not the bands its about stuffing your pockets to buy your yacht.

Sales are down because people don't want to pay for it. They either don't have the money because the economy is bad, the music is awful, or the music costs to much and can live without.

People would rather pay their rent than buy your music. That's the case for a lot of people.

If any of you people had any brains left after smoking all that crack you would realize that music is dieing. People are losing interest more and more each day. The stuff that is out there most of it sucks.

I love your spin too, most of the money goes to apple. When you buy a cd what does most of the money go to? Isn't it like 90% goes to the company and 10% goes to the band?

So you're a hypocrite for complaining about apple getting 50% of the money (as to what you claim it to be). You're just mad because it's not in your pocket. Most of the money should go to the fricken band who made the music. Without the band there is no music.

Fricken ridiculousness. You guys don't have a clue what is going on.

/end rant


RE: About time!!
By xxsk8er101xx on 9/2/2007 11:59:13 AM , Rating: 2
"You don't want the company to make money because you want it for yourself. "

Company = band


"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer














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