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Claire Bennet and the rest of the Heroes gang may be leaving iTunes
NBC Universal says "good-bye" to iTunes

Apple is very protective of its iTunes store and the pricing model used to distribute music and video. That tight grip over pricing has caused NBC Universal to break ties with Apple.

NBC Universal will not renew its contract with Apple to sell TV shows on iTunes. Popular NBC Universal shows made available on iTunes include "Heroes," “30 Rock” and "The Office." In fact, NBC Universal is currently the number one provider of video downloads on iTunes and accounts for 40 percent of video downloads (roughly 1,500 hours or programming).

NBC Universal's two-year contract ends in December, so content will still be available on iTunes until that time. Apple and NBC Universal could still come to an agreement before the end of the contract, but it appears -- for the moment at least -- that neither side is willing to budge on the matter.

NBC Universal feels that it should receive a larger cut of iTunes downloads and have the ability to package content together. Apple on the other hand has stood its ground with regards to pricing and contends that packaging video content would lead to confusion for buyers and decrease demand.

This isn't the first time that Apple has run into pricing issues with one of its content providers. In July, Universal Media Group decided not to renew its iTunes contract over similar pricing concerns.



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RE: About time!!
By SirLucius on 8/31/2007 1:29:29 PM , Rating: 2
Heh, the only way I see myself paying $3 for a song is if I can't find it anywhere else. That is to say, the band has to be really, really unique (a band like SikTh comes to mind.) Too many bands today are just generic drivel within their genre. I think that's part of why the music industry is in the state it's in. There's simply too much of the same. People are oversaturated with the same vocal styles, the same guitar riffs and melodies, the same drum rhythms -music as a commodity, not an art. I can't count how many shows I went to this past year with [insert generic metal/grindcore band here] as an opener. After a while they all start to sound the same, and people are less willing to shell out for them.

Actually, having indies labels charge $3 a song might be a good thing. Maybe then they'd look for really unique, innovative bands, since they know if they want to turn any kind of profit, they'd have to be promoting groups that I can't hear anywhere else.


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