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Claire Bennet and the rest of the Heroes gang may be leaving iTunes
NBC Universal says "good-bye" to iTunes

Apple is very protective of its iTunes store and the pricing model used to distribute music and video. That tight grip over pricing has caused NBC Universal to break ties with Apple.

NBC Universal will not renew its contract with Apple to sell TV shows on iTunes. Popular NBC Universal shows made available on iTunes include "Heroes," “30 Rock” and "The Office." In fact, NBC Universal is currently the number one provider of video downloads on iTunes and accounts for 40 percent of video downloads (roughly 1,500 hours or programming).

NBC Universal's two-year contract ends in December, so content will still be available on iTunes until that time. Apple and NBC Universal could still come to an agreement before the end of the contract, but it appears -- for the moment at least -- that neither side is willing to budge on the matter.

NBC Universal feels that it should receive a larger cut of iTunes downloads and have the ability to package content together. Apple on the other hand has stood its ground with regards to pricing and contends that packaging video content would lead to confusion for buyers and decrease demand.

This isn't the first time that Apple has run into pricing issues with one of its content providers. In July, Universal Media Group decided not to renew its iTunes contract over similar pricing concerns.



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RE: About time!!
By wupta on 8/31/2007 12:54:27 PM , Rating: 1
It was inevitable that music would be on the web, Apple wasn't the first but it was the best at the time. The independents always signed with majors because they had $$$ to get them launched properly after the small companies like mine had developed them. It wasn't always profitable but is sure made you feel good to get music out there. You can feel entitled but so does the Artist as well as the companies behind them. The cost of production of hard goods isn't the major expense for companies that generally runs from a dollar to $.50 a unit over time. I am sure u don't care and thats fine. The future will show if I am wrong. I go to 7-11 for coffee which is $1.29 a 16oz a cup where I am.


"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard














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