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Claire Bennet and the rest of the Heroes gang may be leaving iTunes
NBC Universal says "good-bye" to iTunes

Apple is very protective of its iTunes store and the pricing model used to distribute music and video. That tight grip over pricing has caused NBC Universal to break ties with Apple.

NBC Universal will not renew its contract with Apple to sell TV shows on iTunes. Popular NBC Universal shows made available on iTunes include "Heroes," “30 Rock” and "The Office." In fact, NBC Universal is currently the number one provider of video downloads on iTunes and accounts for 40 percent of video downloads (roughly 1,500 hours or programming).

NBC Universal's two-year contract ends in December, so content will still be available on iTunes until that time. Apple and NBC Universal could still come to an agreement before the end of the contract, but it appears -- for the moment at least -- that neither side is willing to budge on the matter.

NBC Universal feels that it should receive a larger cut of iTunes downloads and have the ability to package content together. Apple on the other hand has stood its ground with regards to pricing and contends that packaging video content would lead to confusion for buyers and decrease demand.

This isn't the first time that Apple has run into pricing issues with one of its content providers. In July, Universal Media Group decided not to renew its iTunes contract over similar pricing concerns.



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RE: NBC quoted...
By omnicronx on 8/31/2007 11:16:39 AM , Rating: 2
I'm not defending NBC by the way, because i have no idea what they are asking for. But if i had 40% of the sales on the itunes service, i would demand more than what i was getting under my current contract. The bundling does seems like BS though, thats exactly what we don't need, more crap on itunes... not that i care, i don't use it anyways haha.


RE: NBC quoted...
By Screwballl on 8/31/2007 11:26:48 AM , Rating: 2
We don't need bundles... riddled with advertising... paying them to see their ads... no thanks.
People buy what they want to see... if they want to buy 3 episodes of the latest show, they don't want it bundled with an extra episode of some other show they don't watch or care to see, that is just NBC forcing crap on people that they don't want... maybe this is good because if they were forced to buy bundles sales would drop bigtime and they would be forced to renegotiate the contract anyways and after that contract time ended they would drop it then... better to cut it off now.


RE: NBC quoted...
By omnicronx on 8/31/2007 11:30:13 AM , Rating: 2
As i said i do not agree with the bundles, what i do agree with is they probably deserve more money. Of course we really have no idea what they are asking for besides bundling shows together. If apple doesn't start to compromise at least a little, they are going to start losing more studios than just NBC.


RE: NBC quoted...
By on 8/31/2007 1:36:20 PM , Rating: 2
Unverified sources are saying Universal wanted prices more like $4.99 per episode, and "extra" DRM. Plus the 'bundling' crap which is why Apple won't negotiate any further.


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