Print 40 comment(s) - last by DJay48.. on Sep 3 at 9:30 AM

Claire Bennet and the rest of the Heroes gang may be leaving iTunes
NBC Universal says "good-bye" to iTunes

Apple is very protective of its iTunes store and the pricing model used to distribute music and video. That tight grip over pricing has caused NBC Universal to break ties with Apple.

NBC Universal will not renew its contract with Apple to sell TV shows on iTunes. Popular NBC Universal shows made available on iTunes include "Heroes," “30 Rock” and "The Office." In fact, NBC Universal is currently the number one provider of video downloads on iTunes and accounts for 40 percent of video downloads (roughly 1,500 hours or programming).

NBC Universal's two-year contract ends in December, so content will still be available on iTunes until that time. Apple and NBC Universal could still come to an agreement before the end of the contract, but it appears -- for the moment at least -- that neither side is willing to budge on the matter.

NBC Universal feels that it should receive a larger cut of iTunes downloads and have the ability to package content together. Apple on the other hand has stood its ground with regards to pricing and contends that packaging video content would lead to confusion for buyers and decrease demand.

This isn't the first time that Apple has run into pricing issues with one of its content providers. In July, Universal Media Group decided not to renew its iTunes contract over similar pricing concerns.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

NBC quoted...
By Screwballl on 8/31/2007 9:43:17 AM , Rating: 1
NBC was unofficially quoted as saying:

We are money hungry bastards and Apple is not giving us a large enough share of the income or willing to raise the prices for us so we are pulling our contract.

/tongue in cheek/

RE: NBC quoted...
By omnicronx on 8/31/2007 10:18:26 AM , Rating: 5
We have no idea what the details are here. The way i see it, if NBC is the cash cow for videos on itunes, why not use that as a bargaining chip? Their contract is up, its not unusual for a company wanting a better contract upon resigning, especially if they account for 40% of the sales.

RE: NBC quoted...
By omnicronx on 8/31/2007 11:16:39 AM , Rating: 2
I'm not defending NBC by the way, because i have no idea what they are asking for. But if i had 40% of the sales on the itunes service, i would demand more than what i was getting under my current contract. The bundling does seems like BS though, thats exactly what we don't need, more crap on itunes... not that i care, i don't use it anyways haha.

RE: NBC quoted...
By Screwballl on 8/31/2007 11:26:48 AM , Rating: 2
We don't need bundles... riddled with advertising... paying them to see their ads... no thanks.
People buy what they want to see... if they want to buy 3 episodes of the latest show, they don't want it bundled with an extra episode of some other show they don't watch or care to see, that is just NBC forcing crap on people that they don't want... maybe this is good because if they were forced to buy bundles sales would drop bigtime and they would be forced to renegotiate the contract anyways and after that contract time ended they would drop it then... better to cut it off now.

RE: NBC quoted...
By omnicronx on 8/31/2007 11:30:13 AM , Rating: 2
As i said i do not agree with the bundles, what i do agree with is they probably deserve more money. Of course we really have no idea what they are asking for besides bundling shows together. If apple doesn't start to compromise at least a little, they are going to start losing more studios than just NBC.

RE: NBC quoted...
By on 8/31/2007 1:36:20 PM , Rating: 2
Unverified sources are saying Universal wanted prices more like $4.99 per episode, and "extra" DRM. Plus the 'bundling' crap which is why Apple won't negotiate any further.

RE: NBC quoted...
By DJay48 on 9/3/2007 9:30:56 AM , Rating: 2
Too funny. I Love this!

"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Laptop or Tablet - Which Do You Prefer?
September 20, 2016, 6:32 AM
Update: Samsung Exchange Program Now in Progress
September 20, 2016, 5:30 AM
Smartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki