Sony Pictures Home Entertainment took the opportunity at the
IFA consumer electronics show in Berlin to announce that the company's Blu-ray
Disc sales across North America are nearing the one million mark while sales in
Europe have reached 250,000.
The sales numbers quoted relate only to the studio’s own
movies. Blu-ray Disc movie sales surpassed
the million mark back in April 2007. Sony expects its sales to climb
strongly throughout the rest of the year with the release of the Spider-Man trilogy on October 30 and
Steven Spielberg’s Close Encounters of
the Third Kind on November 13.
“These sales milestones across the world illuminate the positive
reception from retailers and consumers alike for Blu-ray,” said David Bishop, president
of Sony Pictures Home Entertainment. “Our strong fourth quarter line-up will
underscore the confidence in this format.”
According to Sony’s press release, weekly sales of Blu-ray Disc
titles have averaged between two- and five-times the amount of HD DVD sales
week over week since
the release of the PlayStation 3. Sony also added that Blu-ray software now
accounts for 69 percent of the total high-definition market in Europe. A
previous report stated that Blu-ray accounts for 95
percent of hardware sales in 2007 when taking into account PlayStation 3
and PC drives.
While Blu-ray Disc will play host to a number of exclusive
titles this holiday season, such as Spider-Man
3, Pirates of the Caribbean 3 and
Ratatouille, the HD DVD Group scored a major win by signing Paramount and
Dreamworks to an exclusive deal of its own, which ensures that such hits as
Transformers will only be on HD in a translucent red box.