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Casino Royale is the best selling Blu-ray Disc movie  (Source: SPHE)
Sony Pictures Home Entertainment sells almost a million Blu-ray Disc movies in North America

Sony Pictures Home Entertainment took the opportunity at the IFA consumer electronics show in Berlin to announce that the company's Blu-ray Disc sales across North America are nearing the one million mark while sales in Europe have reached 250,000.

The sales numbers quoted relate only to the studio’s own movies. Blu-ray Disc movie sales surpassed the million mark back in April 2007. Sony expects its sales to climb strongly throughout the rest of the year with the release of the Spider-Man trilogy on October 30 and Steven Spielberg’s Close Encounters of the Third Kind on November 13.

“These sales milestones across the world illuminate the positive reception from retailers and consumers alike for Blu-ray,” said David Bishop, president of Sony Pictures Home Entertainment. “Our strong fourth quarter line-up will underscore the confidence in this format.”

According to Sony’s press release, weekly sales of Blu-ray Disc titles have averaged between two- and five-times the amount of HD DVD sales week over week since the release of the PlayStation 3. Sony also added that Blu-ray software now accounts for 69 percent of the total high-definition market in Europe. A previous report stated that Blu-ray accounts for 95 percent of hardware sales in 2007 when taking into account PlayStation 3 and PC drives.

While Blu-ray Disc will play host to a number of exclusive titles this holiday season, such as Spider-Man 3, Pirates of the Caribbean 3 and Ratatouille, the HD DVD Group scored a major win by signing Paramount and Dreamworks to an exclusive deal of its own, which ensures that such hits as Transformers will only be on HD in a translucent red box.





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