Both the Blu-ray Disc and HD DVD camps have launched their
own campaigns to help entice consumers to join their respective sides of the
high-definition format war. The Blu-ray side is currently offering five free
movies with the purchase of any player. Toshiba and Microsoft are also offering
a similar deal for the purchase of an HD DVD player, including the Xbox 360
add-on drive.
Amazon.com is going another step further by offering even
more free movies with the purchase of a high-definition player. Customers buying
a standalone Toshiba HD DVD player or a PlayStation 3 may choose an additional
three movies, which stacks on top of the five-free-movies offers for a total of
eight free movies with the purchase of a new player.
Xbox 360 owners wishing to ‘jump in’ to high-definition with
the purchase of the HD DVD drive will receive two free movies from Amazon.com,
which when accounting for the free King Kong movie included by Microsoft and
the current
five-free-movies promotion, also equals a total of eight movies.
Existing owners of high-definition players need not feel
left out, however, as Amazon.com is also running a “buy three movies for the
price of two” promotion without any requirement of a hardware purchase. See
Amazon.com’s promotional
splash page for the full details.