The Venturer SHD7000  (Source: Venturer Electronics)
Cheap HD DVD player coming this holiday season

The mainstream consumer is extremely price sensitive – or so it seems when comparing the acceptance of DVD and high-definition media such as Blu-ray Disc and HD DVD.

For the HD DVD camp, its stance has always been on the lower price point of its players. Toshiba has been leading the way in affordable HD DVD players with its entry level players selling for under $300 along with free movies.

The entire HD DVD camp will soon gain the help of another entrant, but one that is known for producing electronics for budget-conscious consumers. Canadian-based Venturer Electronics announced that it will launch its first HD DVD player, the SHD7000, in time to meet the holiday 2007 sales season.

The Venturer SHD7000 will feature all the basic features expected of an HD DVD player, including 1080i video output, HDMI connection, Ethernet connectivity and Dolby TrueHD support.

Although no price was announced by Venturer, the company said in its press release that its machine will be “sold through national retailers with retail prices expected to be one of the lowest among entry-level HD DVD players.”

Earlier this year, a report cited that Wal-Mart was planning a deal to purchase 2 million players produced by Great Wall Corporation in China in a $100 million deal – working out to be $200 per player.

With Toshiba’s recently announced third-generation entry-level HD DVD player priced under $300 – and will likely sport a street price of even less – it is conceivable that budget brands could go even lower.

"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins

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