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AMD’s Executive Vice President, Henri Richard  (Source: Rahul Sood, DailyTech)
A corporate memo from AMD's CEO claims the company's executive vice president and chief sales and marketing officer leaves September 8

AMD’s Henri Richard plans to step down from his position as executive vice president and chief sales and marketing officer, according to an executive memo forwarded to DailyTech and confirmed by CNET. Richard’s resignation takes effect on September 8.

Richard’s resignation follows last month’s resignation of AMD’s Executive Vice President, Dave Orton. Orton was the former president and chief executive officer of ATI before the merger.

AMD has had a rough year in the CPU and graphics department. Despite a “successful integration” of the two companies, according to Orton, the company faced dramatic delays with its CPUs, chipsets and GPUs.

In its battle with Intel, the company touted the superior native quad-core Barcelona design, but has not launched a single quad-core processor. The company also faced delays with its AMD 690G chipset, which finally launched in February, despite expectations of a 2006 launch. AMD’s HD 2000 series also faced major launch delays, allowing NVIDIA to have a five-month head start in the DirectX 10 markets.

Financially, the company’s debts are mounting up fast after its $5.4 billion purchase of ATI Technologies. AMD’s first quarter loss of $611 million USD left analysts worried. AMD’s second quarter results were not any better, with a $600 million net loss. This forced the company to raise more cash by issuing $2.2 billion Convertible Senior Notes.

There is light at the end of the tunnel, however. AMD’s recent Technology Analyst Day outlined the company’s roadmaps with new technologies and products. The company’s next-generation Fusion architecture and octal-core Sandtiger provides hope in the long run.

AMD has yet to issue an official press release regarding the matter, nor has the company named a suitable replacement. An internal email, sent from Hector Ruiz to all AMD employees, reads the following:
We are sad to announce that Henri Richard has made the decision to leave AMD.

When Henri joined AMD in 2002, his primary mission was to establish a world class global Sales and Marketing organization. It is safe to say that he has accomplished that mission, and he is now ready for a new challenge in his career. While we will certainly miss him, it’s a measure of his success that the organization he leaves behind is fully poised to succeed and capable of maintaining and building the momentum that we built.

In the last five years, we have increased exponentially our global account foot print, acquiring customers of every caliber including the top PC and server OEMs around the world. In fact, from Toshiba and Acer to Lenovo, Dell, Sun and HP, we have become a critical strategic partner to our customers and a key component of enterprise solutions and consumer products worldwide.

Commensurate with this growth in our business, and the strength of our corporate and product brands.  We have a Sales and Marketing organization that can support and continue to grow our strategic importance to our customers. Nevertheless, we know this was a difficult decision for Henri, especially as we are poised to enjoy the successes of our acquisition of ATI, our upcoming quad-core Barcelona product and our strong product and technology roadmaps.

Henri’s official departure date is still pending, and we will communicate a leadership plan shortly.

Look for a Q&A with Henri to appear on AMD Online in the next day or two. Henri will discuss AMD’s accomplishments over the last five years, and our Phenomenal opportunities moving forward.

Please join us in thanking Henri for his leadership and wishing him well in his post-AMD career.
No official reasoning was mentioned by Ruiz for Richard's departure.  Richard's departure comes at a critical time; right in the middle of the upcoming Barcelona launch this quarter and Phenom FX by the end of the year.

Richard, in an interview with DailyTech in January of 2006, vowed the company would not stand still when it comes to new product development.


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Too late -Too little
By crystal clear on 8/22/2007 9:53:07 PM , Rating: 2
Its a real pity that it comes now,days before the launch.

As usual AMD gets it wrong-they never seem to do it right.

They should start from the TOP-I mean the CEO & CFO,then move downwards.

Inshort the full management team has to GO without any doubts or hesitations.

They have RUINED AMD completely in every possible way.

We need a strong & stable AMD to enjoy those low prices that we pay for CPUs.

I must add the R&D team is one of the best you can get-they should not pay the price for the management failures,nor should the manufacturing.

YES the full management team should GO & FAST to save a sinking ship from drowning.




RE: Too late -Too little
By James Holden on 8/23/2007 3:53:16 AM , Rating: 2
To think this is totally unrelated to the Barcelona launch is folly. He's bailing because he doesn't want Barcelona on his CV. There's almost not doubt about that.


RE: Too late -Too little
By crystal clear on 8/23/2007 5:23:52 AM , Rating: 2
The management team specialized in the following areas-

1)Engineering-Financial Engineering rather than electrical

2)Marketing-Marketing of Billions of Convertible Senior Notes rather than CPUs

3)Public Relations-Launching PRESS releases/announcements rather than CPUs

4)Legal-Exploring legal avenues to raise CASH by suing Intel on any flimsy ground-in short seeking easy money rather earning it.

5)Finance-Financing company activities with borrowed money knowing fully well it cannot pay it back.
Managing DEBTS rather than HARD EARNED REVENUES.

To summarize it-

AMD makes an execellent case history for discussion at Harward,maybe some guy would earn a Phd doing research on management failures of AMD.

Buy the way lets watch "AMD shares" for the next 2 days-SELL orders by the thousands-dumping the stock-free fall.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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