Director at XM Resigns as Possible Crisis Looms
February 17, 2006 11:00 AM
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Pierce Roberts Jr - Courtesy AP
Soaring marketing costs are one of the reasons that a director at XM Satellite Radio has decided to resign from the company
Pierce Roberts Jr., the director for XM Satellite Radio has recently stepped down citing constant disagreements with the other board members on issues critical to the company. Roberts also gave a warning that says XM may be facing a crisis in the future if the company cannot properly cut spending, as the company's fourth-quarter loss was greater than initially reported. Analysts have revealed the fourth-quarter loss now stands at a whopping $268.3 million. Higher costs have been due to marketing and the dire need to continually recruit new listeners.
XM is currently the largest U.S. pay-radio service, but has an unclear future in which Sirius Satellite Radio is making XM nervous. The stock now sits at $23.98, and has dropped 29 percent in the past year.
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RE: It doesn't matter
2/17/2006 9:24:51 PM
i have satelite radio and it is far from crap. I am a willing payee of the XM subscription. It is so much better than normal radio belive me. it sounds better, there are no commercials and the selection of music is far far far better than the constant stream of pop crap on FM.
Sirius is in far more trouble, I dont think enough people are tuning in just for howard stern considering they are paying him $500 million.
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