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Pierce Roberts Jr - Courtesy AP
Soaring marketing costs are one of the reasons that a director at XM Satellite Radio has decided to resign from the company

Pierce Roberts Jr., the director for XM Satellite Radio has recently stepped down citing constant disagreements with the other board members on issues critical to the company.  Roberts also gave a warning that says XM may be facing a crisis in the future if the company cannot properly cut spending, as the company's fourth-quarter loss was greater than initially reported.  Analysts have revealed the fourth-quarter loss now stands at a whopping $268.3 million.  Higher costs have been due to marketing and the dire need to continually recruit new listeners.   

XM is currently the largest U.S. pay-radio service, but has an unclear future in which Sirius Satellite Radio is making XM nervous.  The stock now sits at $23.98, and has dropped 29 percent in the past year.   

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RE: It doesn't matter
By ted61 on 2/17/2006 8:02:58 PM , Rating: 2
My next car is going to have sattelite radio! I will glady pay to not have to listen to a morning show on the radio. The last thing I want to hear in the morning, is some bunch of politically correct nitwits who start work at 4:00 am tryint to sound like they are edgy and have a life.


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